Star Sports IPL promo tugs on fans’ emotional heartstrings

It harps on how the league is serving as a hope building occasion for the community in these troub

Mumbai: The excitement has been building up amongst sports fans with the clock counting down to 19 September when the first ball of the Dream11 IPL 2020  will be bowled at the Dubai International Sports Stadium in the UAE. On the field will be fierce rivals -  the men in blue (Rohit Sharma’s Mumbai Indians) and the men in yellow (Mahendra Singh ‘Dhoni’s Chennai Super Kings). Millions will be watching it on the big screen on the Disney Star India channels in seven languages or on Hotstar on their handsets.

To  further whip up the emotional frenzy and inform fans that the IPL is back in its full glory to entertain them, Star Sports has launched  a promo - ‘Ek Saath Waali Baat. The promo encapsulates the mood of the nation, which continues to be puzzled and troubled by the ravages the Covid2019 pandemic is leaving in its wake, but it spotlight on the stories of hope and instances of people helping each other, neighbors sharing prospective job opportunities with those who have been laid off and a community welcoming a doctor with flowers as he returns from work. Additionally, it features a chef Youtube influencer who cooks and feeds those who are less privileged.

“The  new campaign captures this feeling of togetherness while driving the message of hope and support, which has been critical in these trying times,” explained the Star Sports releae.

“As a country, we have always come together during testing times and we have seen the same over the last few months. There has been a greater sense of community and empathy that has demonstrated the resilience of the human spirit. The Ek Saath Waali Baa’ campaign has been created with this same ethos. Dream11 IPL is the most-watched sporting event in the country and this year, it is even more special. The campaign builds on the sense of community and signals towards the much-needed emotion of hope,” added Star Sports CEO Gautam Thakar in the release.

Keeping in mind the nationwide fandom for the tournament, the TVC will be released in multiple languages including Hindi, Tamil, Kannada, Malayalam, Telugu, Bengali, Marathi. Dream11 IPL has always evoked intense emotions amongst its vociferous fans and this time too, Star Sports promises to bring back the same thrill.

The TVC also highlights the fact that the  second matche of each day is being played half an hour earlier at 7:30 pm, unlike last year when they began at 8 pm, which means audiences will stay glued to each clash till it ends.

Every year the sports broadcaster launches a high-decibel campaign to promote the tournament. 

In 2019, Star Sports and BCCI launched an interesting campaign GameBanayegaName. The film was conceptualized by Taproot Dentsu. It opened with a split-screen battle between young players in a maidan on one side and established VIVO IPL stars on the other, vying to grab screen space.

In the same year,  team India captain Virat Kohli took it upon himself to bring happiness to the children of the nation. In collaboration with Star Sports, he launched the ‘Let Kids Play’ campaign which urged parents to allow kids to go out and play. The campaign focused on how outdoor activities build character, personality and leadership qualities in kids.

The 2018 TVC  for the IPL asked “Kaun Jitega?” or “Who Will Win?” It was released in six languages, depicting the IPL as a Battle of Tigers – Sher vs Sher. The campaign portrayed a young child posing the question to all around him – as to who would win when two tigers take on each other? As his question goes unanswered by everyone, his father takes him to watch an IPL match, concluding that, when one the feline animal takes on another, the tiger is always the winner. The multi-lingual campaign actually helped promote the Star Sports efforts to invite viewers to watch the game in their native language and not just in Hindi or English.  

It  was conceived and conceptualized by the Star Sports creative team and directed by Shlok Sharma in Bundelkhand and Prakash Varma of Nirvana Films in Hindi, along with Vijay Prabakaran in Tamil.

Latest Reads
IPG names Philippe Krakowsky as new CEO

KOLKATA: IPG has named Philippe Krakowsky as chief executive officer effective 1 January 2021. Michael I. Roth, the current chairman and chief executive officer will remain in his current role until then and when he will become executive chairman of the Board. Krakowsky is currently the executive...

MAM Marketing MAM
Skoda India launches all-new WhatsApp Bot for buyers

MUMBAI: With the lockdown and social distancing norms keeping customers at home, Skoda Auto India and PHD Media have come together to launch an all-new WhatsApp bot for the automobile manufacturer’s customer engagement.

MAM Marketing MAM
Leading lifestyle brand MevoFit launches True Wireless Earbuds Atom in India

Leading lifestyle brand MevoFit has launched its latest True Wireless Bluetooth earbuds named ‘Atom’ at an affordable price range in India. These cozy and snug fit earbuds come powered by Bluetooth 4.0 technology for high sound quality, and they are IPX4 certified to offer a sweat and splash proof...

MAM Marketing MAM
Brilloca taps Sudhanshu Pokhriyal as COO for bath products line

NEW DELHI: Brilloca, the maker of bathware brand Hindware, has appointed Sudhanshu Pokhriyal as the chief operating officer of its bath products business. In his new role, Pokhriyal will be responsible for driving new growth opportunities in the bath and sanitaryware business and will oversee key...

MAM Marketing MAM
Colgate Palmolive net profit for Q2 20 grew by 12.7%

New Delhi: Colgate-Palmolive (India) has reported net sales of Rs. 1,277.6 crore for the quarter ended September 30, 2020, an increase of 5.3 per cent over the same quarter of the previous year. Domestic net sales for the quarter reported 7.1 per cent growth. Reported net profit after tax for the...

MAM Marketing MAM
Gozoop Dubai wins digital duties for Dubai International Stadium

NEW DELHI: At present all eyes are fixed on the Dubai International Stadium in UAE, where several matches in this year's edition of the Indian Premier League are being held. While there are no cheering fans in the stands, it's still hot property and now, in a big win for Gozoop Dubai, the agency...

MAM Marketing MAM
Ambi Pur asks people to ‘open their nose to see’

NEW DELHI: With most people sheltering in place for the past several months, they have been compelled to manage most of their household chores themselves. Acknowledging this fact, P&G’s air care brand Ambi Pur recently kicked off the Naak Khol Ke Dekho (Open your nose to see) challenge,...

MAM Marketing MAM
Moneycontrol and Inflection Point Ventures collaborate to launch ‘Pitch Right’, a competitive initiative for high potential startups to secure funding

In a bid to encourage a culture of entrepreneurship and start-up in the country, moneycontrol, one of India’s leading financial news platforms and Inflection Point Ventures, one of India’s largest and most active angel platforms, have come together to launch Pitch Right, a competitive initiative...

MAM Marketing MAM
#MainFarkNahiKarta, says Tata Green Batteries & WATConsult’s new campaign

Tata Green Batteries has come out with a new digital campaign titled #MainFarkNahiKarta to mark the revamp of its product line.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required