Mumbai: StanPlus, India’s largest medical emergency response platform, announced four new business verticals to create, build and offer a holistic emergency care network in the country. The company will build the new businesses under a new identity, RED.Health. The name change is rooted in the company’s commitment to strengthen India’s emergency medical system through rapid emergency dispatch.

StanPlus, started in 2015, has become synonymous with saving lives by providing state-of-the art ambulances in just eight minutes. The company built a multi-city network of 5,000+ ambulances with top-of-the-line equipment for critical and non-critical care. Known as India’s version of 911, the rebranding will further build on the narrative through a broader spectrum of services. Under the RED.Health umbrella, the company will offer four new business verticals in line with its mission to build India’s largest medical emergency response network. These include:

•     RED ambulances: RED has redefined the emergency response system by providing ambulances in just eight minutes. Expanding its ambulance portfolio, RED will now provide road ambulances, air ambulances (RED Air Guardian), bereavement services (Asth), and standby ambulances for corporates and events for citizens.
•     RED Assist: RED Assist has two segments, one for the hospital partners, which includes centralised ambulance management and outsourcing (CAMO) and another for corporate partners, which includes doctor-on-call, an online consultation service that links patients with doctors in real time. A doctor can be consulted for a variety of health issues, from general medical questions to specific health concerns.
•     RED priority clinics: This vertical aims to connect rural India to the vital healthcare system and provide day-to-day health advisory. Red clinics provide integrated facilities for consultation, diagnosis, preventive health checks and medicine delivery. RED clinics will also integrate with occupational health centres (OHCs) and infirmary of corporates, to provide best-in-class first-degree health care and patient preparation in case of emergency evacuation.
•     RED Academy is a dedicated vertical that provides emergency response training for the ‘golden hour’ and aims to integrate trained paramedics into the healthcare infrastructure.

This segment will also help enterprises and corporates to ensure the safety of their employees in case of medical emergencies, through employee training about critical actions during emergencies like giving CPR to a colleague on the office floor.

To expand its current offerings, the company is also establishing a technology centre within itself, namely RED Edge, that will strengthen the existing technical support and work on new product development for all the new business verticals. Red Edge, with a vision to revolutionise India’s emergency response system with AI and GPS mapping, will be leveraged under RED.Health CPTO and founding member Suhas Kulkarni’s leadership.

Highlighting the larger vision for the brand, RED.Health Founder and CEO Prabhdeep Singh said, "India is making progress in addressing the over 5,00,000 emergency cases through timely interventions each year. Since the concept of EMS is fairly new, the biggest challenge for EMS has been infrastructure and manpower. With the launch of our new verticals, we are embarking on a new endeavour to build India’s largest emergency network. Our mission is to build this through partnerships and training to deliver expert care with speed, empathy and reliability. Our tech-led services are the solution in the time of crisis and as we transition into RED.Health, we are staying true to our mission of patient first approach of saving lives."

The rebranding coincides with the shift in the brand’s logo, website and social media channels, with the campaign being visible across multiple communication touch points, including digital, outdoor and social. In the process of rebranding, the company has also completely rebranded its ambulances and the interiors/exteriors of the clinics, along with our regional offices. Moreover, to strengthen the new brand’s presence, the company has rebranded the uniforms of its ground staff, like drivers and paramedics.

RED.Health (formerly known as StanPlus) has raised $22.6 million so far from investors like HealthQuad, Kalaari Capital and HealthX Capital Singapore, amongst others. RED Ambulances has a partner fleet of 5,000+ ambulances, 10+ air ambulances, a partnership with 300+ hospitals, and a team of 1,200+ medical care experts that assist 30 lakh lives every year.