New Delhi: Spotify on Friday appointed Taj Alavi as the global head of marketing.

Alavi was previously associated with Uber as senior director global marketing from March 2019 to August 2020 and Intuit as head of brand marketing. She has also worked with financial technology company, Chime as vice president, marketing and communications. According to her linkedin profile, Alavi started her career as an account executive with Edelman in 1998 and then went on to work with companies like Revlon and Johnson & Johnson.

At Intuit, Alavi was the primary manager of creative, media and brand agency of record relationships and drove brand infrastructure, including but not limited to nomenclature, governance process and visual identity.