Spartan Poker unveils its new brand identity

Spartan Poker unveils its new brand identity

The brand refresh syncs with the new philosophy of Spartan Poker’s evolution and growth - Straight

Spartan

NEW DELHI: Digital gaming platform, Spartan Poker, has unveiled its new brand identity with a redesigned logo and a tagline. ‘Straight Up Skill’, the new visual identity is designed to represent Spartan Poker as a platform that encourages skill as the biggest equaliser in the game of poker.

The new brand visual identity includes a Golden Spartan Helmet mask that is a nod to Spartan Poker’s community and has played a big role in the company’s ongoing success. The new, bold and vibrant logo in Golden colour embodies the characteristics of the intellectual and skilled player, the press statement added.     

Speaking on the refreshed identity Spartan Poker founder and MD Amin Rozani said, “The rebranding is an exciting change for Spartan Poker. This initiative will convey the continuing evolution and philosophy of the brand, and proudly highlight the approach we want to communicate about the brand.” 

 On the rebranding, Blink Digital co-founder Rikki Aggarwal founder, “We started with primary research to gauge audience sentiment. Based on our analysis, we redefined every facet of the Spartan core identity, creating a framework for a distinct visual and verbal manifestation. Finally, seeing the rise of online gaming globally, we rose to the occasion to elevate the experience for customers in a bold and contemporary way, reinforcing their belief in skill as the ultimate equaliser in poker and in society. Think: #StraightUpSkill in straight-up style.”