Soumitra Karnik quits dentsu India

Soumitra Karnik quits dentsu India

He was the chief creative officer.

Soumitra Karnik

NEW DELHI: Dentsu India chief creative officer Soumitra Karnik has moved on from the agency, six months after taking on the new role.

Karnik was leading the agency’s creative output nationally and was responsible for maintaining client-agency relationships for the agency across its offices in Bangalore, Mumbai, Chennai and Kochi. He was handed the additional responsibility of dentsu India CCO in July 2020.

Karnik has been associated with the network since 2012, and was previously the chief creative officer at Dentsu Impact and mcgarrybowen India. He has worked with leading creative agencies like JWT, Lowe and Percept in the past.

Some of his memorable campaigns include Pepsi – Yeh Hai Youngistaan Meri Jaan, Slice – Aamsutra, and the ‘What Makes Us Click’ campaign for Canon, to name a few.