MAM

Sony Network communications partners with Taboola

The partnership to Integrate Taboola News into Sony News Suite Services

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/03/tabolla.jpg?itok=zco850Wg

MUMBAI: Taboola, the world’s leading discovery platform, today announced a strategic partnership with Sony Network Communications, a group company of Sony Corporation. Under the partnership, Sony Network Communications will integrate Taboola News into Sony News Suite services to bring a personalized editorial experience to their broad consumer base. The goal of the partnership is to enable Sony to bring personalized and relevant content from Taboola’s global network of premium publishers to News Suite services.

In addition to increasing user engagement, Taboola News creates a new revenue stream for Sony Network Communications and provides Taboola’s publisher partners with a new audience growth engine, all while supporting quality journalism. Sony Network Communications will integrate the Taboola News feed directly on the News Suite, surfacing relevant, personalized news and content from its network of premium publishers.

Mobile carriers and mobile device manufacturers are utilizing Taboola News to surface content directly into their devices and news apps from the nearly 50 markets around the world where Taboola operates. Taboola is able to leverage its AI-driven personalization engine to showcase content users are most likely to be interested in consuming next.

Through the partnership, Sony Network Communications and Taboola will enable premium publishers to share curated content in an immersive news reading experience with millions of people and diversify their dependency on traffic sources. For brands, Taboola provides the unprecedented opportunity to be recommended side by side to some of the most innovative journalistic publishers reaching larger audiences without the ties of walled gardens.

"Taboola’s advanced deep learning technology and in-depth knowledge of users' preferences makes them the perfect innovation partner for Sony News Suite. Their discovery platform allows us to provide our mobile users across 200 countries and territories as a way to discover new and exciting content fully integrated with our Android mobile experience,” said Makoto Ishii, General Manager at Sony Network Communications. "We're thrilled to be teaming up with Taboola to deliver dynamic new content to our readers." 

“Our focus over the next 10 years is to help bring quality journalism and news to all devices, and drive hundreds of millions of people back to the open web. Mobile usage, in particular, is increasing with today’s users checking their mobile phones nearly 100 times a day,” said Adam Singolda, CEO and Founder, Taboola. With smartphones becoming increasingly prominent in day-to-day experiences from browsing to shopping, Taboola brings readers back to the open web strengthening today's publishers by granting them direct access to their audiences, in the same way SEO did over the last 20 years. There is a massive opportunity for premium publishers, advertisers and smartphone manufacturers alike to engage with these audiences in a way that is deeply personal and creates long-term digital relationships that are based on value and trust. We are honored to collaborate on the journey with Sony Network Communications, and power those ‘moments of next’ where users are open to discover things they may like and never knew existed.”

-->

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/mcdonald.jpg?itok=YqkqueXh
Savour McDonald’s falling fries in this new AR Instagram Game

NEW DELHI: In the era of social distancing, virtual interactions have taken a new shape and form to connect with each other. Providing a perfect solution to the lockdown woes, McDonald’s India North & East in partnership with Swiggy has launched an exciting AR game filter ‘Fries Down Challenge...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/bharatpe.jpg?itok=fmlfqW6P
BharatPe partners with Laqshya Media Group

NEW DELHI: The #S Campaign has been conceptualised by Laqshya Media Group in partnership with BharatPe to spread awareness on social distancing and the use of hand sanitisers. ‘#S’ stands for Staying Safe during COVID. 

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/mohit.jpg?itok=2TgA3MpH
"We see TV channels as partners rather than vendors": Havas Media Group’s Mohit Joshi

A seasoned professional, Havas Media Group MD India, Mohit Joshi, is known within the industry for his sharp acumen and quick knack to adapt to changing trends. With his role expanding in the agency as Anita Nayyar moved on in May.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/tam_adex.jpg?itok=xjLqIDgd
Hindi movie genre tops in ad volumes with 46% share: TAM report

NEW DELHI: According to data released by TAM AdEx-Television Advertising Report series 10, television ad volumes grew by 37 per cent in week 32 when compared to week 23. Ad volumes for the month of July grew by 15 per cent compared to June 2020. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/deepak_kumar.jpg?itok=IiIQI06w
#MediaMinds2 | 90% automation for DOOH in just 2 years a big leap: Deepak Kumar

NEW DELHI: On the sixth episode of Media Minds season 2, an Indiantelevision.com initiative to discuss with marketing geniuses the current industry trends, their own experiences, and vision for the future,  director C Lab, Ambient,  Brandscope at DAN, Deepak Kumar talks about the interesting time...

MAM Podcasts
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/colony.jpg?itok=VNQu1NRv
Kent RO's film honours building watchmen on Independence Day

NEW DELHI: As the nation preps up to commemorate its seventy-fourth Independence Day, Kent RO has come up with a campaign #NewNazairya which is currently doing the rounds of digital media. The first short digital film has a core message at its heart: let’s celebrate the unsung heroes who have...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/dalmia.jpg?itok=LDjUqulp
Dalmia Bharat Group pays a musical tribute to Covid Warriors with Kailash Kher & Ricky Kej

In its endeavor to celebrate the courage, commitment and unfathomable spirit of our Covid warriors, Dalmia Bharat Group is organizing Jazbaa-e-Bharat – an online musical extravaganza featuring Padma Shri. Kailash Kher and Grammy Award winner Ricky Kej, on 14th August, 2020 at 6:15 pm. Speaking on...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/wrm.jpg?itok=OCc9vO7d
White Rivers Media launches 101 Marketing Insights for the post-pandemic world

MUMBAI: White Rivers Media today, launched three assets under its title—101 Marketing Insights for a Post-pandemic World by India’s top marketers & entrepreneurs, a free eBook; Better World Initiative, a creative responsibility program to amplify social causes; and its digital showreel for 2020...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/khimji.jpg?itok=LH18z0Bq
Khimji Jewels launches TVC for new jewellery collection

NEW DELHI: Jewellery brand Khimji Jewels launched its latest line of personal jewellery titled Collection ME. Launched on all media from television, print and OOH to digital, social and www platforms, the collection is the newest in the long line of successful launches by the venerable and deeply...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required