MUMBAI: Sony Entertainment Television (Set) has roped in two more associate sponsors for its popular singing reality show, Indian Idol, that airs from 1 June.

Nissan Motors and Ambuja Cement add to the list of associate sponsors that include Flipkart.com, TVS Tyres, Vivel, Max New York Life Insurance, Amul Macho, Sunsilk and Suzuki Motorcycle. Close Up is the presenting sponsor of the show while it is powered by MTS.

The ad inventory for the 26-episode weekend property is almost running full. Indian Idol will air at 8.30 pm on Fridays and Saturdays.

MSM president network sales, licensing and telephony Rohit Gupta told Indiantelevision.com that only few slots are available for advertisers. "We will be selling that soon," he added.

Indiantelevision.com earlier reported that Set is targeting advertising revenue of Rs 900 million from the sixth edition of the Indian Idol.

The show will be hosted by Hussain and Mini Mathur.

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Sony eyes ad rev of Rs 900 mn from Indian Idol