MAM
Report on Shemaroo

Sonam Kapoor to endorse Colgate Visible White

Mumbai: Colgate-Palmolive has launched a first of its kind whitening toothpaste - Colgate Visible White that offers one shade whiter teeth in just one week. The brand has signed Sonam Kapoor as the brand ambassador.

Colgate Visible White aims to create the beauty segment within Oral Care.

Colgate-Palmolive (India) MD Prabha Parameswaran said, "At Colgate our constant endeavor is to cater to different consumer needs across price tiers with a vast portfolio and relevant product offerings. Colgate Visible White is aimed at creating and growing the whitening segment in the toothpaste category that is so far undeveloped in India. It is supported by the advanced science and technology that is behind all of Colgate‘s oral care products. We are confident that Colgate Visible White will mark a new chapter in the Toothpaste category in India and make teeth whitening a core part of the beauty regimen of consumers".

Kapoor said, "I strongly believe that a beautiful smile always creates the right first impression. With Colgate Visible White I am completely assured about my perfect white smile that makes me more confident each time I face the camera or meet new people. Guaranteeing one shade whiter teeth in one week, Colgate Visible White will give every girl the confidence to face the world with a smile."

Launching Visible White across India, the toothpaste will be available by 1 May, within the week at a price of Rs 79 for 100 gms and Rs 40 for 50 gms.

A complete 360 degree campaign encompassing TV, online, print and outdoor will be activated across the country.

In the Colgate Visible White TVC, Kapoor is seen talking about how looking good is not easy and it takes effort to look good. She highlights the importance of visibly white teeth as she walks the red carpet with paparazzi around her. The television commercial will go on-air by 15 May 2013.

The digital campaign will see Kapoor and her Style Squad comprising of the beauty and fashion maestros - Manish Malhotra, Clinton Fernandes and Jatin Kampani talking about the importance of teeth whitening as a beauty regime and engaging with consumers, on the social media platform.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/gaurav_s.jpg?itok=NM2i5ubh
Kantar Public hires Gaurav Sabharwal as India CEO

NEW DELHI: Kantar’s public policy arm Kantar Public has welcomed aboard Gaurav Sabharwal as chief executive officer of India and South Asia, based in New Delhi. Sabharwal was formerly an executive director / associate partner at consulting firm Ernst & Young where he was involved in business,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/ashish_singh.jpg?itok=fpKbm56i
Carat India onboards Ashish Singh as VP - planning

NEW DELHI: Carat India, the flagship media agency from the house of Dentsu International, has appointed Ashish Singh as vice president - planning. In his new role, Singh will report into Carat India CEO Anita Kotwani, and will lead the agency’s digital mandate for north and east. Singh will focus...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/godrej.jpg?itok=WDZg9xDs
On Women’s Day, Godrej tells us to #ChallengeBiasesWithin

MUMBAI: Mahatma Gandhi famously said – ‘Be the change you want to see in the world’. Exemplifying this powerful message on the occasion of the International Women’s Day 2021, the Godrej Group has released a new digital video campaign #ChallengeBiasesWithin which urges every person irrespective of...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/shell.jpg?itok=uBa7tm0w
Shell shines a light on women's quest for mobility

Shell India has unveiled its latest campaign, ‘Great Things Happen When We Move’, which celebrates the indomitable spirit of Indian women, their dreams, and aspirations along with their inspiring journeys. Shell has launched three new brand films that showcase inspirational stories of mobility...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/joy_chatterjee.jpg?itok=bXdYLjtb
Mankind Pharma to go big on modern retail outlets in 2021

NEW DELHI: Leading Indian pharmaceutical company Mankind Pharma is expanding its digital footprint to leverage the most out of the new consumer world, general manager - sales & marketing Joy Chatterjee told Indiantelevision.com. This will include a growth in its digital marketing activities and...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/07/fb-brands.jpg?itok=lxKkwLjh
Guest column: Post Covid, food hygiene is the top priority for F&B brands

One of the most desirable consequences of Covid2019 has been the increased all-round consciousness for hygiene. And among several types of hygiene such as personal hygiene, environmental hygiene etc which impact our day-to-day lives, food hygiene has naturally emerged as a major issue for...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/07/w.jpg?itok=Gwp1j0NJ
Women's Day 2021: Brands inspire, bat for gender equality

Every year in the countdown March 8, brands go all out to woo the ‘fairer sex’, leaving no stone unturned. We are bombarded by a plethora of deals for retail therapy and tempting offers for some actual therapy at spas and salons to pamper women this one day of the year.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/nata.jpg?itok=gbQacg50
Central’s new Insta-web series says #WomenWearItBetter

Women’s Day is all about celebrating the true essence of being a woman. To capture the same, Central has released a campaign called #WomenWearItBetter this Women’s Day.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/ad.jpg?itok=GOEL03Gt
Adidas celebrates Women’s Day with Watch Us Move campaign

In the run-up to International Women’s Day, global sportswear giant Adidas has launched Watch Us Move – a campaign to celebrate womanhood and their freedom of movement.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required