Report on Shemaroo

Some learning, some entertainment, some fun – the secret sauce of tackling the lockdown time

COVID-19 has changed the way companies used to work in India and across the world. With work from home programs and remote work policy, a lot of Indian companies are determined to sail through this crisis. While building a robust technical infrastructure to continue 'business as usual' is necessary, learning and upskilling have become paramount amidst all the chaos. Taking care of our wellbeing and mental health is equally critical.

Building talent

According to a report by McKinsey Global Institute, by 2030, as many as 375 million workers globally will have to master fresh skills as their current jobs evolve alongside the rise of human-machine partnership. Also, another recent one 'Workplace Learning Report’ by LinkedIn suggested that 2019 was the year of the skills gap.

The current pandemic is taking a toll on SMEs, start-ups and large corporates but some of them are going the extra mile to support their employees and adjust to the ‘New Normal’. Prasad Shejale, Founder & CEO, Logicserve Digital said, “While we all try to find our balance to navigate this crisis – whether at the global, country, organisational or individual level; we must continue to learn and upskill. It's time that the leaders adopt an agile mindset and offer an opportunity for their workforce to learn critical skills relevant in this digital age.”

“We, at Logicserve Digital, have started virtual learning classes and our teams are trying their best to remain focussed on acquiring new skills. It gives me immense pleasure to share that a lot of logimates used the lockdown time to learn new skills while continuing their routine work and, we now have 100+ Google certified professionals in the company. I would like to congratulate all team members for their enthusiasm and continued commitment towards learning and growing in these challenging times too,” he added. 

The 100+ Google certified professionals, which includes 107 Search Professionals and 115 GAIQ professionals, have completed 200+ certifications.

Knowledge Sharing

A strategic approach with a long-term outlook can result in a greater unity of purpose for organisations as well as communities. While the governments all over the world are keeping no stone unturned in helping each other dVUCAuring these crises, it’s time that the corporate industry leaders join hands as they re-draw the business playbook.

“It is more apparent now than ever that we live in a (Volatile, Uncertain, Complex and Ambiguous) world. This unsettling situation is impacting our personal as well as professional lives alike, and it’s time for industry leaders to act together. I do not doubt that if the entire marketing fraternity collaborates, we will emerge stronger,” added Prasad.

Alongside this belief, Logicserve Digital has started organising Digital Marketing Masterclass with the purpose of sharing knowledge with the fraternity and clients. "After an overwhelming response of the first session, we look forward to more sessions scheduled this month on varied topics covering GCM, Advance Google Analytics, Adobe Ecosystem, GMP overview, Enhancing UI via AMP and PWA, etc. Furthermore, I am glad that out of the many strategies being included as a part of the masterclass initiative, cause-led campaign approach coupled with snackable content continues to be one of the top subjects appreciated by industry colleagues,” said Prasad.

Reigniting Hobbies

The lockdown time has been really stressful and challenging in many ways. It is very essential to be calm and relax while ensuring that we take care of our mental health too. One of the simplest ways to do that is to indulge in some activity that we enjoy, any hobbies that we have. Multiple researches suggest that people with hobbies have lesser chances of suffering from stress, depression, etc. Logimates have aptly used the lockdown time to do things they enjoy, reignite their hobbies, relive their passions. It feels great to see the pool of talent we have. And the fact that these activities make us feel happier in these tough times is definitely a bonus.

Better Tomorrow

Considering the deep internet penetration in our country with the availability of mobile phones, the new-age consumers are already very active in the virtual space. While digital offers a huge potential for companies to navigate this global pandemic, leaders must act promptly in the interest of their employees and business sustenance. Learning, upskilling and industry togetherness through knowledge sharing will play a huge role in defining the future course.

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