MAM

Somany Ceramics styles Mumbai Airport

The campaign was done in association with Times OOH to target niche flying travelers.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/18/somany.jpg?itok=W7EXylgY

Somany Ceramics Limited, an internationally acclaimed organization that specializes in ceramics and allied products segment and known to be a leader in design and innovation, has recently executed an outdoor campaign at Mumbai International Airport.

The campaign was done in association with Times OOH to target niche flying travellers to promote, Germ Shield tiles powered by Germ Shield Technology at the Domestic Departure, SHA of T2, Mumbai Airport.

Somany chose to place its ad on multiple media units installed at the domestic departure security check-in of the Mumbai Airport to captivate the attention of departing fliers. The units presented the Somany Tiles and Bathware’s brand campaign focusing on the patented hard coat technology VC Shield which is ‘Built to Last’.

Somany Ceramics marketing head Vivek Gupta says, “Airport media is so substantial to us. The premium pillar media located at security check-in area are very strategically placed, and it will give a big boost to Somany as a brand to entice passenger’s eyeballs when they are waiting for security frisking. The brand campaign with Salman Khan will also showcase Somany’s humble and rooted approach with the tag line “Zameen se Judey”.  Moreover, Salman’s personality, will help bring forth campaign’s essence, which is, ‘no matter how high you soar or how successful you are, you should always be rooted & remain grounded.”

“We are proud to partner Somany Ceramics in delivering such impactful branding exercise that would have a long-lasting positive association in the minds of the passengers.Airport advertising has offered brands a niche target audience, which no other medium can offer with such low distraction and high dwell time. The current situation has led to even higher dwell times at the airports due to the safety measures.” said Times OOH Sumit Chadha.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/wpp.jpg?itok=Z0ymh-W0
WPP Q3 Results: Global revenue drops by 9.8%, India down 16.3%

NEW DELHI: Global advertising conglomerate WPP reported a 9.8 per cent decline in revenue from last year to £2.97 billion for the third quarter ended September 30, 2020. The result brought the company's total revenue for the first nine months of 2020 to £8.6 billion, down by 11.5 per cent on the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/ms.jpg?itok=utac6fOT
Maruti Suzuki clocks 1% net profit in Q2

NEW DELHI: Maruti Suzuki India has reported a net profit of Rs 1,371, a slim growth of one per cent year-on-year for the quarter ended 30 September 2020. The Q2 bottom line of India's largest car manufacturer is still an improvement from a year-on-year loss of Rs 249.5 crore in the previous quarter...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/syska.jpg?itok=slTVsEXm
Syska Group signs on Rajkumar Rao as brand ambassador

NEW DELHI: Syska Group has roped in award-winning Bollywood actor Rajkumar Rao as the new face of the brand. Rao will work closely with the company to promote Syska products across LED and fan segments.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/ethinos.jpg?itok=y7lHbF4d
Ethinos wins digital media mandate for Wellness Forever

NEW DELHI: Ethinos Digital has acquired the digital media mandate for lifestyle retail pharmacy chain Wellness Forever. The account was won following a competitive pitch process involving some of the leading agencies across India and shall be handled from their Mumbai office. Ethinos Digital will...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/pidi.jpg?itok=s4-eVunX
Pidilite acquires Huntsman Group's India subsidiaries

MUMBAI: Pidilite has approved a definitive agreement with US-based Huntsman Group for acquiring 100 per cent stake in one of their subsidiaries in India – Huntsman Advanced Materials Solutions Private Ltd (HAMSPL) – for Rs 2,100 crores. HAMSPL manufactures and sells adhesives, sealants and other...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/pg.jpg?itok=W3cC6QPi
P&G announces Rs 400 crore fund for self-reliant India

MUMBAI: Procter & Gamble (P&G) has announced a Rs 400 crore ‘India Growth Fund’ to collaborate with existing and new suppliers to build capacities that will further localise manufacturing of finished products, procurement of raw materials & packaging materials, and adopt go-to-market...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/cure.jpg?itok=1iEWMDxt
Langoor Havas bags digital mandate for Curegarden

NEW DELHI:  Langoor Havas has won the digital transformation mandate for Curegarden, a natural health supplements brand. Curegarden is owned by Livlong Nutraceuticals, a sister organization of Arjuna Natural which specialises in clinically proven nature-based nutraceuticals ingredients. It is also...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/spot.jpg?itok=P3PIR7jF
All Indians Matter in Apple Podcasts, Spotify top picks

The All Indians Matter podcast has been featured as the top pick in Apple Podcasts’ ‘New & Noteworthy’ section and has shot up to No 11 on the Apple India charts after debuting at No 24. Earlier this month, it was among the top picks in Spotify’s ‘News & Politics’ section. The All Indians...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required