MUMBAI: Online shopping portal GreenDust has awarded its social media duties to social media agency Social Wavelength.

GreenDust offers customers and bulk buyer‘s an option to purchase unused, branded factory seconds, surplus, overstock, and refurbished products at the lowest prices.

The company feels that social media is the perfect geography for GreenDust to communicate how they are converting potential e-waste into quality offerings to customers, in a "unique" service in India.

Social media presence will also help the brand to constantly engage with their audience and create a top of mind brand recall, the agency said.

Social Wavelength joint CEO Sanjay Mehta said, "The business model of GreenDust is very interesting and unique, and we are excited to have the opportunity to take this to consumers via Social Media. We are sure that leveraging social media presence will play a significant role in audience interaction for GreenDust, and their understanding of the brand proposition that GreenDust stands for."

GreenDust CEO Hitendra Chaturvedi said, "There are unfortunate misconceptions that people carry about words like refurbished or factory seconds, and there is a need to explain these concepts correctly. Social Media enables us to do exactly that. The platforms being interactive and conversation friendly, we expect to have a dialogue with the consumers, and bring out the advantages that GreenDust offers. With Social Wavelength‘s expertise and knowledge on our side, we are sure we will be able to understand the minds of our customers and communicate with them effectively."