MUMBAI: Social Kinnect has devised an innovative campaign for Lodha Group’s Palava City, one of the latter's most ambitious projects in terms of scale, with the key objective of driving brand awareness in a clutter-breaking fashion. 

In a press release, Social Kinnect shared that using building blocks to bring alive the scale and ambition of the project, it has replicated the ‘happening’ neighbourhood of Palava, with the focus on India’s Largest mall and the international-standard amenities that it provides like a shopping arcade, a boating zone, an adventure zone, a ferris wheel, multiplexes, open-air dining spaces, cafes, restaurants, an aquarium, and a children’s museum.

This awe-inspiring structure has been installed at the Xperia Mall in Palava between 28 February and 3 March, free for all to come and view. Social Kinnect also produced a video of the entire campaign, with the objective of driving views and traffic to the Palava website.

Speaking about this campaign, The Lodha Group chief marketing officer Viral Oza said, “This is a first-of-its-kind campaign in the real-estate space. The magnitude of this project could only be captured in the creative and innovative manner of this campaign. The wide range of amenities and the lifestyle they provide for residents of Palava City is something we are all very proud of, and we’re excited about adding this mall to that range.”