MUMBAI: Social Beat is delighted to strengthen its leadership team by bring on board AvinashShenoy, PratikshaSinha and TuhinaBapuli as Executive Vice Presidents (EVP) for Mumbai and Bengaluru. They will be working closely with the existing leadership to drive growth and move closer towards the company’s vision of being India’s no. 1 independent digital agency by 2021.
AvinashShenoy hails from a core advertising, brand management and marketing communications background. His professional journey spans management and execution of strategies for various marquee brands. His 17 yearprofessional journey includes working at various key roles in brand marketing and customer marketing at PepsiCo, managing key personal care brands for Unilever at Lowe and being a part of a key online jewellery brand where he worked towards delivering their growth hacking and digital marketing initiatives.
Talking about his new role as an Executive Vice President in Mumbai, Avinash stated, “The new world of the consumer is fast evolving in terms of consumption and communication, thanks to digitisation and e-commerce. It is imperative that brands and businesses are on top of the game to match these needs. I really believe the team at Social Beat has the right passion and purpose to deliver these evolving digital needs. I am really delighted to be a part of this journey and look forward to working with this young and dynamic team to create winning ideas and solutions to help build business for our clients.”
Pratiksha’s career in marketing took shape 6 years ago, with her gaining expertise in creating and executing GTM strategies for known brands across various verticals, including building client relations and business development. Her stint at Sokrati and Anarock has been instrumental in shaping her career in performance marketing, with the latter company even allowing her the opportunity to onboard and work with established brands such as Piramal Realty, TATA Housing, Mahindra, Shapoorji, Viacom, Swiggy and AJIO, to name a few.
Joining Social Beat as an Executive Vice President in Mumbai, Pratiksha shared, “In Social Beat, my key focus area would be to grow our business by almost 10x in the next 18 months, by helping our existing clients scale their customer growth through paid marketing and organically, and also onboarding new clients who are looking at driving significant scale through digital.”
TuhinaBapulihas over 10 years of experience in the craft of core marketing, having worked in brand awareness, consumer marketing, brand building. She has also gained exposure in corporate events including MICE and trade meets, and managed dealer engagements with CHA, IT, FMCG, Apparel, BFSI and Automotive brands. In addition to this, she has explored structured social and digital marketing attributed to her stint at Autumn Grey - WPP.
Expressing her excitement, Tuhina said: “The digital marketing field is ever-evolving, with the need to stand out in the crowd. It is indeed exciting to step into a new journey in my professional career, working with a company that recognises talent and brings the best results. I look forward to contributing my skills and expertise at our Bangalore office, and utilising digital marketing’s dynamic nature to the fullest.”
Co-Founder, Suneil Chawla said, “As we move towards our goal of being the no. 1 Independent digital agency in India, we are really excited to have Avinash, Pratiksha and Tuhinijoin us and playa crucial role in our growth journey. With each of them having varied experiences across Branding, Story-telling and Performance marketing, we look forward to them accelerating our growth, nurturing talent and taking our work across some of India’s best brands. We are delighted to have the three of them be a part of this journey.”
