Mumbai: Emerging sleep solutions provider in the sleeptech fray and a brand that brings science to sleep, FLO is all set to expand their product line by launching first of a kind – Adjustable thickness pillow which will be available in two variants namely extra soft and extra support. The official launch stated to happen on 7th of March, has already witnessed a pre-order of 300+ pillows since its recent soft launch via its own website.

The pillow comes with adjustable thickness, so it is truly customizable to how thin or fluffy you would like your pillow to be. It comes with a zippered removable cover, which is infused with aloe Vera gel to keep your skin hydrated & youthful.  The Extra Soft variant is targeted for stomach and back sleepers while the Extra support variant is for side sleepers. Comfort being the major rationale behind the inception of these pillows. Keeping to its brand promise of being value for money, it has priced both the pillow variants at Rs 999/-

Speaking on the diversification, Mr. Gaurav Zatakia, Founder & CEO, Flo Mattress said, “As a new age sleep solutions brand, we do a lot of R&D and our goal is to launch highly differentiated sleep products which dramatically elevate the sleeping experience of our customers, without them having to spend a fortune. The newly launched Flo Adjustable Pillow originates from that philosophy, and will lead the way for other differentiated products we will launch in this category”.

The brand which already sells it’s well received, Ortho and Ergo mattress on e- commerce platforms like Amazon, Flipkart besides its own website and will be listing this differentiated product on these platforms soon.

Industry reports have stated that Indians are the 2nd most deprived after the Japanese and get less than the required 8 hours of sleep. The Sleep products market is highly fragmented and the unorganized market accounts for 60% of the total market and there exists a huge void which poses as an opportunity and a challenge