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Skoda India drives to Mumbai Airport

PHD Media & The MAX worked closely with the brand to conceptualize the campaign

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NEW DELHI:  ŠKODA Auto India has unveiled the new Superb and Karoq at the Mumbai’s Chhatrapati Shivaji Maharaj International Airport. Targeting premium and business air travellers who are on the move post easing of lockdown restrictions, the brand displayed its latest set of wheels at the airport’s swanky Terminal 2.

The automobile manufacturer plans to launch a series of new cars in 2020 and 2021, and airport displays are a great way to advertise and create a buzz about the cars among their customer segment. And with Unlock 5.0, the timing was ripe for this promotional event, says ŠKODA Auto India head of marketing Tarun Jha.

“Since the Mumbai airport is one of the largest airports in the country in terms of footfalls, it was a no-brainer and a significant choice for us. Another important factor was that Mumbai has always been one of the top markets for brand ŠKODA and capitalizing on this was an obvious decision,” he elaborated.

Living up to its tagline ‘Simply Clever’, the brand maximised this marketing strategy by using the largest floor LED installation ever for an experiential display inside an Indian airport. The combination of prime location (just past security check for Departures), glamorous cars and sumptuous display no doubt makes for a super-effective promotional campaign that’s bound to create the right kind of buzz for ŠKODA.

PHD Media and The MAX (Tribes & Mudra Group Venture) worked closely with the brand to conceptualize the campaign.

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