MAM

Silverpush launches operations in hong kong, expands apac operations

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/02/silverpush_0.jpg?itok=qot91JvO

MUMBAI: SilverPush, the AI based marketing-technology platform powered by artificial intelligence (AI), today announced that it has opened its first office in Hong Kong, as part of its expansion plans across Asia to raise its service offerings in one of the company’s fastest growing markets.

Founded in 2012 by Hitesh Chawla and headquartered in India, SilverPush is a leading digital advertisement platform which helps brands to maximise their audience engagement via real-time TV tracking and TV-to-digital sync solutions. SilverPush’s patented video fingerprinting and content recognition technology helps brands engage with multi screening audiences.

According to Kartik Mehta, Chief Revenue Officer, SilverPush, “With one of the world’s highest internet and mobile penetration rates, in addition to brands’ investment on TV in the region, the Asian market has become our biggest priority. The aim of SiverPush’s further expansion into Hong Kong is to help more brands operating there to reach their multiscreen customers more effectively via their real-time platform.”

Kartik further added, “Conventionally, TV has been the dominant medium for advertisers in Asia. However, the gap between TV and smartphone ownership has narrowed, meaning that more people are obtaining and engaging content via their mobile devices – requiring brands to raise their audience engagement across multiple platforms. SilverPush addresses these trends by allowing brands operating in Hong Kong and within Southeast Asia to reach out to customers across platforms in real time.”

Across Asia, Silverpush currently works with global brands such as Unilever, Nestle, Coca-Cola, Samsung, Johnson & Johnson, and many others.

The company’s latest product, Mirrors, was launched in late 2018 to help contextualise ads when people are viewing content on their devices – therefore aiming to tackle the US$170 billion global problem of misplaced online advertising. Using AI with computer vision, Mirrors detects context in video content that aligns with an advertiser’s core communications objectives, allowing them to effectively target their ads in a world already cluttered with advertisements. This contextual approach to marketing seeks to revolutionise the way that brands engage with their audience.

SilverPush currently serves clients in eight Asian markets including India, Indonesia, Thailand, Malaysia, the Philippines, Vietnam and now, Hong Kong. In addition, SilverPush is also present in South Africa, Tanzania, Egypt and the United Arab Emirates. The company recently raised US$ 5 million in Series B funding led by FreakOut Holdings, Inc., a global marketing technology company and plans to expand into the United States as well as other emerging markets in South Asia, Africa and the Middle East.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/9stacks.jpg?itok=k27Fr4VK
9stacks ropes in Suresh Raina as brand ambassador

MUMBAI: Online gaming platform 9stacks has signed on cricketer Suresh Raina as their brand ambassador. The partnership will see the cricketer in the brand’s upcoming campaigns and promote 9stacks through various engagement activities. To celebrate the deal, the homegrown poker portal has organised...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/dark_fantasy.jpg?itok=d6OOdpl9
Sunfeast's Dark Fantasy brings luck for Royal Challengers Bangalore

NEW DELHI: ITC’s Sunfeast Dark Fantasy had announced its first-time collaboration with team Royal Challengers Bangalore (RCB) at the onset of the T20 cricketing season. Through this collaboration, the brand aims to associate itself meaningfully with the hugely popular sport and star cricketers from...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/homefestivehome.jpg?itok=UV0r4rTN
Samsung inspires consumers to enjoy festivals responsibly

NEW DELHI: Samsung has launched the #HomeFestiveHome consumer campaign to celebrate the indomitable human spirit in these challenging times. As a part of the campaign, there are a slew of festive offers on Samsung televisions and digital appliances. 

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/bombay_shaving.jpg?itok=q0zEnXVQ
Bombay Shaving Company’s new ad surprises viewers with VFX

MUMBAI: The Bombay Shaving Company has launched a first of its kind video campaign that is wowing social media with the use of visual effects.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/advertising_new.jpg?itok=HHXQzcs0
Not Just for Laughs: Tracing Humour In Indian Advertising

One of the Navarasa, hasya (humour) has been an integral part of Indian performance and creative arts since 500 CE. From its presence in the scriptures to medieval performing arts of the nakkal, bhands, bahurupi, bhagatiya, etc in the form of small skits heavy on slapstick comedy, humour has always...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/media.jpg?itok=QxkT7mM2
Pubnation: Cover prices form important part of print media revenue

In the last few years, the input costs for newspapers has gone up coupled with the economic slowdown. It has been a point of concern for the publishing houses as their business model is much tilted towards advertising. 

MAM Print
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/home.jpg?itok=EXD2Eya2
Home Credit India launches Diwali campaign

Home Credit India, a local arm of the international consumer finance provider with operations spanning over Europe and Asia and committed to driving financial inclusion in India, today launched its Diwali campaign #ApneStyleKaTyohaar to celebrate this year’s festivities in one’s own style.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/devi.jpg?itok=KEGEf4gZ
Brands celebrate Durga Puja as the festival of resilience

Durga Puja is a time when people come together in joy and celebration. The streets are chock-a-block with revellers, the night glows with colourful light displays, and the very air thrums with excitement and gaiety.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/jsw.jpg?itok=5acOe43H
JSW Steel Q2 net profit falls 37% to Rs 1,595 crore

MUMBAI: JSW Steel reported a net profit of Rs 1,595 crore for second quarter (July-September) of FY21, down 37 percent against a net profit of Rs 2,536 during the same period last year. However, it’s a far cry from the performance in the June quarter when it had reported a net loss of Rs 582 crore...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required