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Shubhodip Pal replaces Pratik Seal as CMO at Micromax

MUMBAI: Mobile handset manufacturer Micromax has appointed Shubhodip Pal as its new chief marketing officer.

Pal replaces Pratik Seal, who has moved to Life OK as marketing head of the channel. Pal will lead marketing and brand communication of Micromax globally.

Micromax co-founder Rahul Sharma said "Our endeavor is to surprise consumers with mobile phone innovations or on any new businesses we enter. Our campaigns have successfully communicated the same in the past and we have taken the market by storm with many First‘s. Shubhodip brings with him a great track record as a marketer; tremendous level of energy; experience and enthusiasm that will help the Micromax brand reach newer heights of success."

Talking about his new role Pal said, "It is quite exciting to be at Micromax at a time when the company is experiencing such an amazing period of growth/transformation and is gearing up to move to the next phase. We intend to take the brand to newer heights with the right mix of products for our consumers coupled with right media mix to reach out to them, with relevant TG centric associations and by building long term properties along the way."

Pal brings with him 16 years of experience. He has worked in the consumer space, in the areas of strategising and implementing new and innovative campaigns.

In his last role, Pal was heading mobile messaging company Blyk India as country manager and director. At Blyk, he is credited to launching mobile magazine catering to the Youth.

Prior to joining Blyk, Pal had also worked with brands like Samsung, ABN AMRO and HP.

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