Report on Shemaroo

Shoppers Stop invites customers to spread the love by offering their mother’s saree to NGO Goonj this Mother’s Day

MUMBAI: Mother’s Day is just around the corner and if you are scouting for a perfect gift for your mother, search no further! Shoppers Stop offers a mesmerizing collection across categories such as apparel, accessories and beauty products. 

A mother’s saree is reminiscent of our childhood days and her warm love. This Mother’s Day spread the love by bringing your mother to Shoppers Stop and give away her saree she no longer wears. The sarees collected will be contributed to the NGO Goonj for its work with rural communities –

•    Rewear — good condition wearable saree will be sent to women to wear
•    Reuse — unwearable cotton sarees will be used for making reusable cloth sanitary pads 
•    Recycle — non-usable sarees will be shredded and woven into quilts, mats and multi-purpose reusable cloth bags 

The making of these products also provides livelihood to hundreds of women.Shoppers Stop will also be making a monetary contribution to support Goonj’s work on thesarees collected for recycling.  

Uma Talreja, Customer care Associate, Chief Marketing & Customer Officer said, “Women’s wardrobes have exploded into multiple options and styles, but we are all reminiscent of our mothers’ sarees which gave us a lot of comfort during our childhood. All of us remember wrapping ourselves in our mothers’ saree pallu and tug at it for our mother’s attention and affection. This beautiful memory holds a lot of love and nostalgia for all Indians. Today, a lot of women have sarees they no longer wear. On Mother’s Day, we are inviting women to donate their sarees and help the underprivileged.”

Ruchika Gandhi, Leadership Team, Goonj said, “We are happy to see multiple Saree donations since unlike in cities a lot of women in villages’ still wear sarees. We always have a gap in terms of sarees being contributed by cities and the huge need in the villages, so this is a very welcome step. We hope this inspires people to make it a regular practice, to give what they aren’t using and still make a difference to another person.”

Bringing this thought alive, Shoppers Stop pays tribute to all mothers with the new film and encourages customers to spread the love this Mother’s Day by recycling their mother’s saree.Customers who contribute by giving away old sarees towards this cause will get pampered with exclusive services* like photoshoots, zumba sessions, nail arts, foot massage, hair styling, masterclasses and makeovers from leading beauty brands and exciting offers in-store. Click here to view the Mother’s Day film. 

What’s more, Shoppers Stop customers can enjoy additional benefits like 20% off on make-up fromChambor, Lakmé, Revlon and MyGlamm, or if you shop perfume worth Rs. 6000/- you getRs. 2000/- off on select brands. Customers can also enjoy upto 40% off on select styles in Watches from Guess and Giordano among others. The gift choices are endless at Shoppers Stop!

The Spring-Summer collection from Shoppers Stop’s private brands Kashish, Haute Curry, Stop and Fratini Woman has a wide variety of collection to choose from. From classy formal wear to gorgeous Indian ensembles crafted with intricate designs and rich fabrics makes for an amazing Mother’s Day gift. Take the Mother’s Day gifting a notch higher with sophisticated jewellery pieces, stylish handbags and trendy footwear. 

That’s not it! To add to the fun, Shoppers Stop also offers Gift cards which enablesthe customers to choose their gifts as per their personal liking and preference.

What are you waiting for? Head to Shoppers Stop andpamper your mother with amazing surprises, experiences and gifts!

Latest Reads
m/SIX partners with Dindigul Thalappakatti to provide complete media solutions

Gurgaon: m/SIX, GroupM’s youngest outcome-based agency, has partnered with South Indian restaurant chain Dindigul Thalappakatti to handle its creative and integrated media duties. The agency will be responsible for strategy, creatives, media planning, social & performance management of the...

MAM Media and Advertising Account
MakeMyTrip users can now book Covid-19 vaccine slots on app

KOLKATA: As travel picks up, MakeMyTrip is rolling out new functionality on its mobile app to allow customers to book their vaccination slots through its app. Customers can also download the vaccination certificate and link it to their profile to avail special travel offers and value adds on travel...

MAM Marketing MAM
AGENCY09 wins communications & digital mandate for Mahindra Solarize

Mumbai: Mahindra Group subsidiary Mahindra Solarize has roped in AGENCY09 to lead the integrated communications and digital mandate for the company. The agency will be responsible for defining the brand positioning and core values of the company. It will also handle their overall planning,...

MAM Media and Advertising Account
Tata Motors elevates Girish Wagh as ED; Guenter Butschek to step down

Mumbai: Tata Motors has announced changes in its Board of Directors. The automaker has elevated Girish Wagh as executive director, with effect from 1 July. He currently serves as the president of commercial vehicles. The company also announced that Guenter Butschek will step down from his role as...

MAM Media and Advertising People
Throwback Thursdays: A look back at game-changer ad campaigns over the years

Mumbai: kicks off its Throwback Thursdays series where we go into flashback mode to revisit brilliant ad campaigns created over the years - one campaign at a time. Be it in Print, Television, or Digital (in the recent past)- the medium is irrelevant so long as the messaging was...

MAM Marketing MAM
Onnivation names Kaveri Das as VP - strategy, and growth

New Delhi: Onnivation on Wednesday named Kaveri Das as their vice president of strategy and growth. She previously worked for ZEE5 as corporate strategy lead. The company invests in the India business of Israeli deep tech companies and helps them grow in India. In her new role, Das will be...

MAM Media and Advertising People
Cannes Lions Day 2: Indian agencies win eight more metals

Mumbai: Outdoing its seven Lions haul on day one of the Cannes Lions International Festival of Creativity 2021, Indian agencies clinched eight metals on day two, bringing the country's overall tally to 15.

MAM Marketing MAM
Bharti Airtel announces Amrita Padda as chief people officer

New Delhi: Telecom giant Bharti Airtel on Wednesday announced the appointment of Amrita Padda as its chief people officer, with effect from 1 October. She will report to Bharti Airtel MD and CEO, Gopal Vittal. Padda was previously associated with Hindustan Unilever for over two decades, where she...

MAM Media and Advertising People
AcneStar face wash collaborates with music streaming platforms

New Delhi: AcneStar face wash from the house of Mankind Pharma has collaborated with music streaming platforms- Gaana, Wynk, Spotify, and Saavan to engage with music lovers from different demographics and create high recall value for the brand. The new campaign is based on the #ThankYouHaters...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required