MAM
Report on Shemaroo

ShemarooMe and DocsApp join hands to fight against COVID-19

ShemarooMe and DocsApp together enable people to Stay Home, Stay Healthy and Stay Entertained

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/06/10/shemaroo.jpg?itok=paKfCTqp

As India gears up to gradually lift the lockdown, we will have to build and exercise crucial new habits such as physical distancing, wearing masks, and maintaining hand and face hygiene. While the revival of activity may spread Covid-19, it should be our top priority to still contain the spread of the disease.

ShemarooMe, the OTT platform from India’s leading content powerhouse Shemaroo Entertainment Ltd and DocsApp, the digital healthcare platform, have joined hands to fight against COVID-19 by enabling/helping individuals to stay at home.  The sole objective of this initiative is to promote staying healthy and getting entertained while Staying Home to help contain the spread of the virus.

Subscribers on ShemarooMe platform may avail complimentary medical consultation on issues related to COVID-19. Users will also have access to free online consultations across 20 specialities from expert doctors at the comfort of their homes, without the risk of stepping out and possibly being exposed to the virus. Besides medical consultation, the initiative will also help in busting myths, reducing panic, and educating consumers about the virus and other related issues.

On the other hand, to help individuals be mentally happy & entertained, ShemarooMe will provide access to its multi-genre, multi-lingual content at only Re. 1 as part of the initiative to DocsApp users. Experts believe that consuming content encourages emotional release. This release of emotions can have a cathartic effect and makes it easier for a person to become more comfortable in expressing their emotions. Individuals can enjoy unlimited access to ShemarooMe’s vast content offerings of 3700+ titles comprising of Bollywood classics, Regional cinema in Gujarati, Marathi & Punjabi, live access to aartis from famous shrines and access to newly released critically acclaimed Bollywood Premieres every week.

“With our healthcare platform, DocsApp, we have been constantly striving to make expert medical assistance available to the majority of the common public. By collaborating with ShemarooMe, for the Staying Home and Staying Entertained initiative, we will be helping a larger portion of the Indian population with access to high-quality healthcare & encouraging them to Stay Home, Healthy and Entertained” said Mr Satish Kannan, Co-Founder & CEO, DocsApp and MediBuddy.

Adding to that Mr. Zubin Dubash, COO -Digital, Shemaroo Entertainment, said “Shemaroo lives by the traits of keeping people first and following the same suit we’ve partnered with DocsApp to ensure all individuals are safe at home with access to expert doctors at the touch of a button. Our partnership could not have come at a more appropriate time when Work from Home is becoming a global norm and consumers are taking enough precautionary measures to stay safe. While staying at home is the need of the hour, this association will provide DocsApp users access to varied content offerings available on ShemarooMe so they can indulge in some desi style entertainment and friendly distraction for only Re. 1 in the first month. Additionally, the complementary medical consultation service to our subscriber base will help them seek expert advice on matters such as COVID-19.” 

Shemaroo has always invested in relationships and has been at the forefront of innovation. This new initiative will bring together the best of both worlds which involves high-quality healthcare and great entertainment

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/priyan.jpg?itok=KyY6vg4Z
Dreamcast hosts JLF, World’s Largest Literature Festival, on their Virtual Event Platform

The Kumbh of Literary Festivals, The Jaipur Literature Festival is LIVE yet again this year with it’s larger life Virtual Avatar. Powered by Dreamcasts’s virtual platform, the platform replicated JLF’s iconic Venue, where the festival has been held in the last 13 years.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/zoo.jpg?itok=yULqIwii
Zoo Media inks strategic partnership with Noesis.Tech

NEW DELHI: Zoo Media, which owns the digital agency FoxyMoron, has inked a strategic partnership with technology products and services agency Noesis.Tech. The aim of the partnership is to solidify the stance of the network as a full-service network with a developing breadth and depth across media,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/img_26022021_132858_800_x_800_pixel.jpg?itok=iIeji3up
Levi’s to tap into the emerging female denim customer market with latest campaign

NEW DELHI: Worth around Rs 30,000 crore, the Indian denim market is a growing industry. The fabric has not just found its place in the wardrobe of people across age groups and gender but has over the years transformed itself into a style statement. And with growing fashion awareness and a jump in...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/ramsai.jpg?itok=OeXiP51Q
Zenith India appoints Ramsai Panchapakesan as national buying head

Zenith India has appointed Ramsai Panchapakesan as the agency's national buying head. He will lead it's pan-India media operations, working within Publicis Media’s investment practice, PMX, to leverage scale in the local marketplace.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/dov.jpg?itok=CIWNQtg8
Dove takes on India's matrimonial ads with #StopTheBeautyTest

We have all come across them- matrimonial ads screaming “Bride Wanted: Fair, slim, tall…”. These labels have become so ingrained and embedded in our collective psyche that we cannot visualise beauty in any other form or size.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/mix.jpg?itok=Fw4bRw8n
Knives out: Fast food chains revert to roasting in new ad campaigns

For the most part, it appears that the worst of the pandemic is behind us. Vaccination programmes have been rolled out on a war footing in most countries, active caseloads have gone down and the economy, too, is showing signs of revival. People have resumed most of their pre-Covid leisure...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/nothing.jpg?itok=Tzgbpiz1
Manu Sharma is new VP & GM of Carl Pei-led Nothing India

NEW DELHI: Nothing, the technology company founded by Carl Pei who also co-founded OnePlus, has brought on Manu Sharma as the vice president and general manager of its India unit. Sharma is a former VP- product strategy of Samsung and will be taking care of the company's growth, business...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/wonder.jpg?itok=gK8I8rdw
Wondrlab strengthens creative team with new hires

MUMBAI: Wondrlab has strengthened its creative team by bringing in Rahul Mahajan as senior creative director – art, Abhijeet Kalan as creative director – art, and Sagar Desai as associate creative director – art. The trio will report to Wondrlab’s group creative director Ruchita Zambre, and will be...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/anita.jpg?itok=T7f3dqXf
Mamaearth ties up with new mom Anita Hassanandani

NEW DELHI: Taking cues from another leading brand which associates with pregnant Indian celebrities, skincare and haircare brand Mamaearth recently signed on TV industry veteran Anita Hassanandani for a long-term, strategic association for its haircare, skincare, and baby care categories.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required