MAM

Shapoorji Pallonji promotes inclusion of a diverse workforce through ‘Breaking Barriers’

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/25/pallon.jpg?itok=p-vGP6es

MUMBAI: The Shapoorji Pallonji Group, a global diversified organization integrated corporate social responsibility and employee engagement to break the preconceived ideas about the capabilities of the differently abled, with the ‘Breaking Barriers Olympics’.

The daylong event with Cricket, Badminton and Carrom competitions had a special focus on integrating the organization’s differently abled workforce from EuroAble into all sports and games. EuroAble is the official call center for the Group company Eureka Forbes and it is run by 160 differently abled individuals. The aim of the program was to celebrate diversity and inclusivity. Participants included over 200 Shapoorji Pallonji employees and their families, and over 70 employees of EuroAble.

“Differently abled people are capable of being independent and integrating with society at large. And we aim to emphasize this fact among our communities, beginning with our employees and their families, by encouraging them to socialize on team building platforms,” said, Zarine Commissariat, Head – CSR, Shapoorji Pallonji Group,adding that this is a purpose-driven activity to sensitize employees about the group’s CSR activities. “We are committed to empowering communities by bringing inequality and providing all with an equal chance to growth and development.”

The ‘Breaking Barriers Olympics’ had 8 cricket teams competing against each other, 32 doubles teams for Badminton and 32 doubles teams for Carrom. All teams celebrated a mix of abled and differently abled employees working together. The ‘Kids Corner’ was engaging with storytelling, art, music and face painting sessions conducted by EuroAble team members. The day ended with an Awards ceremony, gaining many friendships, recognition, and cheers for the participants. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/Aashirvaad-Atta-With-Multigrains.jpg?itok=f3-QH0uF
ITC Ltd.'s Aashirvaad Atta with Multigrains releases its new campaign ‘Happy Tummy for a Happy You’

MUMBAI: Aashirvaad Atta, the market leader and one of India’s most trusted atta brands has released their new communication campaign ‘Happy Tummy for a Happy You’ for its Multigrains variant. Aashirvaad Atta with Multigrains is high in fibre which aids digestion, improves gut health and keeps the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/Sonia-Notani-02.jpg?itok=2hl-61Mp
IndiaFirst Life Launches Its Unique Campaign #YeTohCertainHai

Mumbai: IndiaFirst Life Insurance Company Limited (IndiaFirst Life), a joint venture between Bank of Baroda, Andhra Bank and Warburg Pincus, has launched a unique campaign titled #YeTohCertainHai, which stems from the proposition of ‘Because Life Is Full of Certainties’. The campaign was bolstered...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/thm8.jpg?itok=LoiVo6NO
Likee collaborates with I Am Desi World to promote new music video

New Delhi:  Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with I Am Desi World to promote a new music video. Launched in 2017, I Am Desi World is a group of 5 quirky singers, and the band has gained its popularity for making...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/carvan_0.jpg?itok=n_xDEumC
Saregama dedicates Carvaan to the bravehearts of our country

Mumbai: No sacrifice is bigger than theirs, No courage is bolder than theirs, No duty is greater than theirs. On the occasion of the 71st Indian Republic day, Saregama launches a limited edition Carvaan dedicated to the real heroes of our great nation.   Carvaan salutes the undying spirit of the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/embassy.jpg?itok=7vYlcidq
Embassy Services runs a road safety awareness campaign

India accounts for 12 per cent of the world’s road deaths. In 2018 alone, the World Health Organization (WHO) estimates that almost 300,000 people died due to road accidents in the country. This number remains astonishingly high in comparison to other countries where the use of motor vehicles is...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/tata.jpg?itok=ulMNShhV
TATA Capital urges millennials to make 2020 their year of financial responsibility

MUMBAI: As an extension to its brand campaign #CountOnUs, Tata Capital, the financial services arm of the Tata Group has launched a video campaign urging Millennial and GenZ India to make the most of 2020. The campaign consists of a video conceived around the idea that there are 11 more months for...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/sanju.jpg?itok=Ah6AdbUV
Sanju Menon appointed as COO of Publicis Ambience and Publicis Beehive

MUMBAI: Publicis Worldwide today announced Sanju Menon as the new chief operating officer of Publicis Ambience and Publicis Beehive. He takes over the charge from Paritosh Srivastava, who was elevated to the role of managing director of L&K Saatchi & Saatchi. Menon will be looking into the...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/lava.jpg?itok=orxD7KyB
LAVA sparks off behaviour change campaign with #SendItBack against fake forwards

MUMBAI: One of India’s largest mobile handset brands, Lava International, today announced the launch of its Republic Day campaign- #SendItBack. The hard-hitting campaign video highlights the ongoing menace of fake forwarded messages that create panic and fuel acts of violence. It urges all mobile...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/alex.jpg?itok=Ny1dS5fm
ACG appoints Alexander Robertson as chief marketing officer

MUMBAI: ACG Group, the world’s only integrated offering end-to-end manufacturing solutions for the pharmaceutical industry today announced the appointment of Alexander Robertson as the new chief marketing officer for the Group.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories