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Shakedeal introduces private labels to plug gaps in the industrial supplies segment

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MUMBAI: ShakeDeal, one of India's largest B2B e-commerce marketplace for Industrial goods & supplies, office & housekeeping supplies and corporate gifting, introduces private labels to plug gaps in the industrial supplies segment. The private label products launched claim top of the line features offered by top brands and are available at a very affordable rate. The company sells its own private label products in different categories under the Industrials vertical and are available on shakedeal.com

Commenting on the development, Akshay Hegde, Co-founder & MD, ShakeDeal, said, “ShakeDeal works with both brand owners and original equipment manufacturers (OEMs) to market its products and has been able to identify product gaps in the industrials segment. Private labels address such need gaps and allows a platform to strengthen relationship with the customers and drive additional business. Hence, the best way to plug these gaps is by launching our own set of products. Basis our intensive research, we know exactly what the customers are looking for. Ranging from product definition to development, quality, pricing and distribution, the entire value chain is under our control. Going forward we look to maintain a healthy balance between marketplace and private label goods”.

The company will license its private-label brands to OEMs whom it deems capable of fulfilling its quality manufacturing benchmarks and product specifications. ShakeDeal helps its customers with their procurement needs using its proprietary sourcing software that sits on top of its open marketplace. The company’s assisted procurement and customer support team helps its customers all the way, right from assisting them in placing the order to resolving their post sales queries and issues. ShakeDeal has tied up with technology first logistics providers who ensure timely delivery of industrial goods at the door step all across India. It ensures that its products are 100% genuine and authentic.

In a short span of three years, ShakeDeal has delivered on an aggressive growth strategy. It has registered 600% year-on-year growth and is catering to 4,000 small, medium and large enterprises on a monthly basis. With an inventory of over 40+ product categories and over 3 lakh+ products to choose from, ShakeDeal caters to various business verticals such as industrial supplies, office supplies, warehouse supplies, and corporate gifting.

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