MAM

Selfie With Bajrangi’s success continues as creators Cosmos-Maya focus on the L&M Strategy

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/18/bajrangi.jpg?itok=DVqCx0fi

MUMBAI: Bajrangi, the contemporary, child version of the Indian God Hanuman has penetrated households like no other. Latest BARC data indicates that Cosmos-Maya’s one of a kind buddy comedy ‘Selfie With Bajrangi’, which airs daily on Disney’s Hungama TV is a hit with children and parents alike. The show ranks #1 among all the shows in Kids Category (Local + International, Animation + Live Action) basis Average Impressions (Week 16, 2018 to Week 23, 2019).

After two successful runs on Disney’s Hungama TV in Summer and Diwali last year, the recently launched third run, comprising brand new episodes of the second season of the show, has also garnered high ratings. Disney is excited with the consistent numbers and kids may have a chance to get more of their favourite buddy Bajrangi. Cosmos-Maya is planning 10 TV Films and a theatrical film on the IP.

Bajrangi’s admiration can be attributed to the fact that it has the ability to speak to viewers in the universal language of relatability. The secret sauce is familiarity with novelty. It is set on a quintessential Indian family who all viewers can relate with. The protagonist Ankush's life changes when he meets Bajrangi, the nine-year-old child version of the Indian God, who no one but he can see. The show is modeled on kids’ day to day lives and beautifully encapsulates the nuances of Indian culture in an entertaining format. Bajrangi does not just help his buddy Ankush with his day to day problems, he helps comfort the millions of kids who watch the show. The show has become an everyday affair for families and Ankush and Bajrangi have become household names.

Jubilant on the development, Anish Mehta, CEO Cosmos-Maya said, “Selfie With Bajrangi has just exploded. Programming of the show was just as important as the creative aspect and I’ll take this opportunity to thank team Disney.”

Dheeraj Berry, SVP, Development & Current Projects, and creator of Selfie With Bajrangi added, “With Selfie With Bajrangi, we ticked all the boxes pertaining to Indian entertainment. There is the beloved Hanuman, there is a quintessential Indian family, there are mild antagonists. Basically, it is a very feel good show that the entire family can enjoy. Thank you to Disney for helping us build this brand with their innovative programming strategies.”

Selfie With Bajrangi is another Cosmos-Maya IP after Motu Patlu to stay on top of the ratings chart for such a long period. The show’s success over the last year has helped it cross the critical juncture of being just a fad and Cosmos-Maya foresees L&M potential given its consistent success.

CEO Anish Mehta further added, “We are now our own competitors. Selfie With Bajrangi is everything Motu Patlu is not. L&M is the next logical step with this proven and consistent success.  Motu Patlu’s foray into consumer products began two years after its launch. Selfie With Bajrangi has taken lesser time in establishing itself as a highly relatable brand.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/vodafone.jpg?itok=WjQwnjHc
Vodafone Idea partners with cii techsaksham project for msmes to adapt in the digital age

MUMBAI: Vodafone Idea, in partnership with Confederation of Indian Industry (CII), Ministry of MSMEs and other tech giants like Intel, Dell, HP, WhatsApp, and Banking Partner YES BANK have already initiated an exclusive digital project TECHSAKSHAM- focused on supporting MSMEs in India to become...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/susten.jpg?itok=xP4pz6Yw
Mahindra Susten promotes greater sustainability with #CutTheCrap campaign

MUMBAI: India’s leading solar energy company, Mahindra Susten Private Limited, initiated a unique campaign #CutTheCrap to reinforce the importance of reusing and recycling for a sustainable future. The concept behind #CutTheCrap was to talk about waste segregation and its benefits to the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/srisjtey.jpg?itok=YuXMuN9K
Grasim Industries appoint Srishti Sawhney as President and Global Brand Head, Pulp & Fibre

MUMBAI: Grasim Industries has appointed Srishti Sawhney as the President and Global Brand Head for Pulp & Fibre Business. In her new role, Sawhney’s mandate will be to strengthen and enhance the communication and branding of the ingredient brand Liva. She will also chart out the strategy to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/paintene.jpg?itok=Ry9XQOYN
Pantene launches its new #freedomhair campaign, inspiring girls to write their own story

MUMBAI: These are undoubtedly transformative times for young girls around the world, and Indian girls are also fuelling the winds of change. Caught between the ways of a traditional culture - that can get prescriptive on aspects like what they ought to wear, study, whom to marry and even how to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/ada.jpg?itok=E4rzXBNk
EaseMyTrip Joining Hands with Malaysia Tourism to promote the Destination

MUMBAI: EaseMyTrip.com, (EMT) one of the leading players in the Online Travel Aggregators segment, has joined hands with Malaysia Tourism Board to promote the destination amongst Indian tourists and offer customized tour packages for Malaysia at attractive rates. For promoting tourism in Malaysia,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/dentsu.jpg?itok=XhbLFiId
Flying Machine, Dentsu India stretch the limit with new campaign for F-LITE denim

MUMBAI: Dentsu India, the brand solutions agency from Dentsu Aegis Network, has launched a new campaign to introduce Flying Machine’s new product, the F-Lite denim.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/ranveer.jpg?itok=4VMyRrjz
Manyavar appoints Ranveer Singh as new face of brand

MUMBAI: Indian-wear brand Manyavar has announced the name of Bollywood actor Ranveer Singh as its new brand ambassador. As a part of the association, Ranveer Singh will be seen endorsing the brand’s latest festive collection through a slew of commercials spread across television, digital, and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/Manasvita_Subramaniam.jpg?itok=RytbFW4D
Why digital marketing needs a holistic approach

Digital marketing has taken over the traditional methods of interacting with consumers for brands and businesses in an overwhelming manner. This has led to a major shift in the marketing and advertising industry. The concept of digital marketing is not only new and intimidating but also rapidly...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/vdo.jpg?itok=aLvAQqpe
Video hosting, ad distribution, monetisation solutions on one platform: VDO.AI

The world of video is constantly changing and evolving. Brands and platforms are looking for interactive solutions to monetise and distribute their content. The new platform of VDO.AI helps clients to target exactly these aspects from one point.

MAM Digital

Sign up for our Newsletter

subscribe for latest stories