Selfie With Bajrangi’s success continues as creators Cosmos-Maya focus on the L&M Strategy

MUMBAI: Bajrangi, the contemporary, child version of the Indian God Hanuman has penetrated households like no other. Latest BARC data indicates that Cosmos-Maya’s one of a kind buddy comedy ‘Selfie With Bajrangi’, which airs daily on Disney’s Hungama TV is a hit with children and parents alike. The show ranks #1 among all the shows in Kids Category (Local + International, Animation + Live Action) basis Average Impressions (Week 16, 2018 to Week 23, 2019).

After two successful runs on Disney’s Hungama TV in Summer and Diwali last year, the recently launched third run, comprising brand new episodes of the second season of the show, has also garnered high ratings. Disney is excited with the consistent numbers and kids may have a chance to get more of their favourite buddy Bajrangi. Cosmos-Maya is planning 10 TV Films and a theatrical film on the IP.

Bajrangi’s admiration can be attributed to the fact that it has the ability to speak to viewers in the universal language of relatability. The secret sauce is familiarity with novelty. It is set on a quintessential Indian family who all viewers can relate with. The protagonist Ankush's life changes when he meets Bajrangi, the nine-year-old child version of the Indian God, who no one but he can see. The show is modeled on kids’ day to day lives and beautifully encapsulates the nuances of Indian culture in an entertaining format. Bajrangi does not just help his buddy Ankush with his day to day problems, he helps comfort the millions of kids who watch the show. The show has become an everyday affair for families and Ankush and Bajrangi have become household names.

Jubilant on the development, Anish Mehta, CEO Cosmos-Maya said, “Selfie With Bajrangi has just exploded. Programming of the show was just as important as the creative aspect and I’ll take this opportunity to thank team Disney.”

Dheeraj Berry, SVP, Development & Current Projects, and creator of Selfie With Bajrangi added, “With Selfie With Bajrangi, we ticked all the boxes pertaining to Indian entertainment. There is the beloved Hanuman, there is a quintessential Indian family, there are mild antagonists. Basically, it is a very feel good show that the entire family can enjoy. Thank you to Disney for helping us build this brand with their innovative programming strategies.”

Selfie With Bajrangi is another Cosmos-Maya IP after Motu Patlu to stay on top of the ratings chart for such a long period. The show’s success over the last year has helped it cross the critical juncture of being just a fad and Cosmos-Maya foresees L&M potential given its consistent success.

CEO Anish Mehta further added, “We are now our own competitors. Selfie With Bajrangi is everything Motu Patlu is not. L&M is the next logical step with this proven and consistent success.  Motu Patlu’s foray into consumer products began two years after its launch. Selfie With Bajrangi has taken lesser time in establishing itself as a highly relatable brand.”

Latest Reads
Rap, Dance or Beatbox to Find Your Restless

MUMBAI: In the second leg of the campaign which focuses on inclusivity, talent, and passion, Spykar Lifestyles has launched an online contest to discover fresh, young talent. The contest, in association with Hip-Hop & Urban Art Network, To The Culture, invites young talent to participate by...

MAM Marketing MAM
OREO Urges Consumers To ‘Disconnect to Connect’ Through its Latest Campaign

MUMBAI: OREO, the world's favorite cookie brand, recently launched a new campaign that urges consumers to ‘Disconnect to Connect’, getting away from their technological devices and enjoy moments of playful connections, with family and friends.

MAM Marketing MAM
JK Technosoft Ltd appoints Chhavi Sood as marketing head

MUMBAI: Ms. Chhavi Sood has been appointed as Marketing Head at JK Technosoft Ltd., a global software solutions provider enabling businesses to make informed decisions with data driven analytics. Her amassed expertise lies in Corporate Communications and PR, Digital Marketing, Analyst Relations,...

MAM Media and Advertising People
ShareChat releases cricket-special ad solutions for brands

MUMBAI: ShareChat, India’s largest Indic language social media platform with over 60 million monthly active users, today released Cricket-special brand integration that offers brands to connect with millions of cricket fans across the country.

MAM Marketing MAM
Netcore, Clearout join hands to Automate email hygiene process

MUMBAI: Netcore Solutions, the leading Martech solutions provider, today announced its latest partnership with Clearout, the leader in email validation and verification to ensure the best in class email deliverability for businesses of all size and scale. By using Clearout’s advanced email...

MAM Marketing Brands
CenturyPly launches new ‘Sab Sahe Mast Rahe’ campaign

MUMBAI: CenturyPly, one of the front-runners in the wood panel industry, has launched their latest communication campaign across all leading television channels, theatres, and relevant digital platforms to ensure trust in consumers. CenturyPly, which enjoys a premium reputation and trust among its...

MAM Media and Advertising Ad Campaigns
Nobel hygiene launches heavy duty pads for heavy flow - RIO

MUMBAI: Nobel hygiene, the undisputed leader in the adult diaper category and the only Indian manufacturer of both, adult and baby diapers, is now entering the sanitary pads category with the launch of ‘RIO pads’ in the market. RIO is the first product designed for women with heavy flow. Radhika...

MAM Marketing MAM
Trumping India

MUMBAI: From Bollywood to cricket and terrorism to defence, US president Donald Trump made an attempt to woo Indians and send a positive message back home to the Indian-Americans in his 26-minute-long speech during an event ‘Namaste Trump’.

MAM Marketing Brands
The power of native language

Effective communication is the bedrock of any successful marketing strategy. Communicating in a language your audience is most comfortable with, not only delivers the message effectively but also helps in building an emotional connection, thereby urging them to respond.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required