In the true spirit of bringing good cheer and optimism, the very tenets of Christmas celebrations, Select CITYWALK, the most popular shopping centre in Delhi NCR, calls on us to experience the joy of giving and celebrating togetherness now more than ever. While 2020 was never how any of us envisioned, this year taught us that kindness is what matters more than anything else. We got to give, share, and love a lot more.
And so, to bring that spirit of compassion, kindness and togetherness to the forefront this festive season, Select CITYWALK encouraged its patrons to take the time this festive season to enjoy the small and beautiful things in life and create magical memories with family and friends. Conceptualised and created by RepIndia, the campaign showcases that the secret to a happy holiday season lies in giving. It aims to inspire the idea of spending quality time with family and celebrating the warmth and safety of home regardless of the circumstances.
The campaign's video features an original song with a moving narrative. A sweet melody that resonates with the warmth of the holiday season, this song was written, composed, and sung in-house by Pallavi Malhotra. The song's video is a beautiful representation of the thought that ‘the greatest gift isn't the one you get; the greatest gift is the one you give’.
Evidently, the song has struck a chord with many online viewers and garnered massive reach on all of Select CITYWALK’s social media platforms. Commenting on the campaign launch, Gitanjali Singh, Vice President- Marketing, Select CITYWALK said, “We are ending the year on a positive and hopeful note.
We have adapted and evolved this year without compromising on experience. Through our festive campaign, we aim to spark a sense of giving by caring for all those people in our lives who matter to us so much.
Also, with people fulfilling others’ wishes in place of their own, it’s a showcase of filling others with hope in an otherwise trying year and how Select CITYWALK is at the center of it all.” Archit Chenoy, Managing Director at RepIndia said,” When we think about the essence of Christmas there is one very special gift that stands out above the rest. That’s the magical feeling we wanted to bring to life this year - in spite of the precarious situation we are experiencing together.
We wanted to showcase the magic of Christmas and the importance of togetherness, which truly is more than just a gift.
With this campaign, we hope to remind customers of that special moment during Christmas time, and give them an avenue to be able to treasure those moments.”
Experience the joy of making someone else's wish come true, for the secret to a happy holiday season lies in giving.
So, whose wish are you fulfilling this season? #CITYHopesAgain #Christmas #ChristmasIsHere #ChristmasAtSelectCITYWALK #HolidaySeason #NewYear #NewYear2021 pic.twitter.com/7Sfx64fHwL— Select CITYWALK (@SelectCITYWALK) December 21, 2020
