Mumbai: Delhi Capitals is set to collaborate with Seagram’s Royal Stag for the upcoming 2022 season of the Indian Premier League (IPL). 

With this association, Royal Stag is poised to further bolster its engagement with cricket lovers across the country and cement its loyalty towards the game via sustained engagement with fans throughout the season, said the statement.

“IPL ensures that millions of men and women remain glued to the telecast across almost two months, living the highs and lows of their favourite teams,” said Pernod Ricard India CMO Kartik Mohindra, speaking on the sponsorship. “Delhi Capitals is a superb blend of international and Indian stars, and their brand of cricket is a heady cocktail of natural talent and astute strategy. We are very excited to partner with Delhi Capitals for the forthcoming IPL season. With young cricketing star Rishabh Pant captaining the ship for Delhi Capitals, we know we will get the attention of millennials towards our brand. Cricket being one of India’s biggest passions, we wanted to use the platform of T20 to connect with our consumers using the cultures of Delhi and ethos of the team Delhi capitals.”

 “For us at Delhi Capitals, it’s important to associate with brands that value the sport and understand the emotions attached to it. Royal Stag stands for all of that, and I am confident this will be a successful partnership for both of us, as we look ahead to a splendid season of cricket,” stated Delhi Capitals executive director Dhiraj Malhotra. 

“From the first time I came to India in 2000, I have always known that Royal Stag has been associated with cricket," commented Delhi Capitals assistant coach Shane Watson. "The brand has always had a deep relationship with cricket. It's always in the front in any tournament that I have played. I think it’s going to be a great partnership between Delhi Capitals and Royal Stag.”

 Delhi Capitals will be playing the team’s first match on 27 March. The team is led by wicketkeeper-batsman Rishabh Pant.