Mumbai: Schbang, the creative and technology transformation company, has onboarded Kashyap Joshi as executive creative director.

As it expands globally and in number, the 1000-talent-strong company, Schbang, continues to strengthen its senior leadership. Joshi joins from Wunderman Thompson, where he was the vice president and senior creative director.

Joshi brings over 20 years of experience in marketing, having worked in digital, direct, and mainlines with brands across sectors. At AMFI, he worked with brands like Cello Pens, Johnson & Johnson, and Parag Milk foods. Having played an instrumental role in the marquee campaign, #MutualFundsSahiHai, Joshi is the recipient of many international and national awards like Effies, New York Festivals AME, Advertising Club Bombay, and more.

Joshi’s role at Schbang will be to trigger strategic and creative thinking that enables ideas to support this evolution in digital. He will work with national creative director Aditya Mehendale, and chief creative officer and chief integration officer Rayomand Patell.

Joshi said on his appointment, “We’ve all seen many agencies trying to integrate mainline with digital. Either by upscaling their people’s skills or by acquisition. Few, if any, have come close to achieving this. However, the good news is that this integration is happening (more easily and effortlessly) from the digital side. Mainly because of their fluidity of thinking and functioning. Schbang is at the forefront of this evolution, and I’m very thankful they’ve given me the opportunity to be a part of it. I’m excited to see what lies ahead.”

Mehendale commented on his joining, “Joshi is a powerful creative force. In a world that has become obsessed with the glitz of treatment and packaging, Joshi is the sort who is more interested in the insides of the bonnet. I see him becoming a serious contributor to the elevation of our craft by strengthening the insights we chase and the questions we ask.”