Scarecrow bags creative duties of BPCL

Scarecrow bags creative duties of BPCL

Scarecrow

MUMBAI: Impressed by the agency‘s Shriram Transport Finance Company‘s truck driver campaign done in February, Bharat Petroleum Corporation Ltd (BPCL) has awarded its creative mandate to Scarecrow. 

BPCL is one of the most important state-owned oil and gas companies in India. Said Scarecrow Communications co-founder and director Manish Bhatt, "The BPCL account will be handled by our Delhi branch. However, the size of the account cannot be determined at this time."

According to Bhatt, the first campaign is expected to start at the end of the year or by the beginning of 2011 and can include both below-the-line and above-the-line communication.

Recently, Scarecrow was awarded the creative mandates for Religare Broking and Health Insurance businesses.