MUMBAI: SBI Life Insurance has renewed its ‘Main Se Hum’ brand campaign, this time featuring cricketer Cheteshwar Pujara and his wife Puja Pujara. The ad created and conceptualised by WATConsult captures Pujara's real life, highlighting his relationship with his life partner.
The ad shows instinctive moments of love, care, commitment, and happy responsibilities through Pujara's journey and highlights the positive approach of today's consumer towards life insurance. It explores the cricketer's personality off the field and how he puts his family's needs ahead of his own at all times.
SBI Life #MainSeHum is a 360° campaign that targets consumers across multiple platforms including TV, print, outdoor, along with digital and social media.