SAVA appoints WATConsult as digital marketing partner for SAVA Herbals

SAVA appoints WATConsult as digital marketing partner for SAVA Herbals

The account will be managed by the agency’s Mumbai office.

pharmaceutical, SAVA Healthcare, WATConsult

Mumbai: SAVA Healthcare has appointed WATConsult, the hybrid digital agency from the house of dentsu India, as the digital marketing partner for its new herbal formulation business, SAVA Herbals. Through SAVA Herbals, the pharmaceutical company will be launching clinically proven herbal product offerings across various therapy areas. 

As per the mandate, WATConsult will oversee social media management, media planning & buying, online reputation management and search engine optimisation for the brand. The key focus of the agency will be to drive the brand growth and complete execution of the strategies across all leading digital and social media platforms generating a high engagement rate and overall connection with the audience, said the statement.

Speaking on the partnership, SAVA Group chairman, Vinod Ramchandra Jadhav said, “SAVA Herbals is an extension of the capabilities that we have built over the years in manufacturing herbal extracts of the highest purity. We truly believe that our association with WATConsult will help us grow and set new benchmarks as we promote our brand’s philosophy of making life feel good.”

SAVA Healthcare head – R&D, Dr Sriram Padmanabhan added, “The products that are being launched by SAVA Herbals have been developed in-house and tested for clinical efficacy and safety in patients, which is very significant. WATConsult will help us spread this message and reach out to customers across.”

Commenting on the association, WATConsult CEO, Heeru Dingra said, “Healthcare is of paramount importance especially in today’s times and so are companies like SAVA that intend to help improve people’s lives. Armed with a lot of new-age thinking and a digital-first approach, we are looking forward to helping the company further scale its efforts and accelerate business growth.”