Saraf Furniture to hire 250 professionals from the LGBTQ+ community

To form an expert committee to ensure equality in the workplace.

New Delhi: In a bold move, which is perhaps a first for Corporate India, furniture brand Saraf Furniture is actually walking the talk when it comes to championing LGBTQ+ rights at the workplace. The solid wood furniture player announced that it will hire about 200-250 professionals from the LGBTQ+ community in the financial year 2021-22 to ensure 'Equality in the Workplace'.

The company said it is carving out a detailed plan to constitute an expert committee for the smooth execution of the entire process. Professionals from the LGBTQ+ community will be able to explore careers at the company in a diverse range of job profiles - interior designers, after-sales support, HR, chat support individuals, website developers, Search Engine Optimization (SEO), AutoCAD experts, digital marketing, supply chain managers, to name a few.

The company has also been running awareness and training-related programs on lifestyle diversity for their existing employees as well. A list of new policies including major ones like Gender Affirmation and Sexual Harassment Prevention Policies are all set to be implemented. Furthermore, Saraf Furniture will also be constructing unisex washrooms.

"There is a famous idiom - Practice what you preach. And, I firmly believe in this. We can't afford to speak LGBTQ+ equality in the workplace if we fail to implement this in our workplace. Saraf Furniture has taken a firm decision to come forward and set an example for others to be followed by living up to its firm commitment towards the LGBTQ+ equality in the workplace in the true sense", says Saraf Furniture founder & CEO Raghunandan Saraf, on the policy decisions pertaining to LGBTQ+ equality at his organisation.

With the month of June globally recognised as Pride month, many brands today flaunt the community’s rainbow colours on their logos via their social media handles. However, on-ground measures are yet to keep pace with the number of brands championing the cause on Instagram. Hence brands like Saraf Furniture need to be lauded so that more corporates can also take a step forward in accomplishing increased inclusivity, diversity and equality in the workplace.

Latest Reads
Hyundai joins forces with BBC Future for more sustainable world

Mumbai: South Korean automotive major The Hyundai Motor Company will be the exclusive sponsor of BBC Future Planet throughout the month of August. With the sponsorship, the carmaker aims to reach global audiences looking to create a more sustainable world. Launched in February 2020, BBC Future...

MAM Marketing MAM
Gozoop bags integrated marketing mandate for Saint-Gobain

Mumbai: Gozoop has won the integrated digital marketing mandate for Saint-Gobain for its glass vertical. As part of the mandate, the digital marketing agency will be responsible for social media management as well as digital media planning & performance marketing for the brand. Additionally,...

MAM Media and Advertising Account
Bikano ropes in Chhota Bheem for launch of new snack range

Mumbai: Snacks major Bikano has taken the license for one of India’s most popular kids-show characters Chhota Bheem for the launch of its extruded products range under the sub-brand ‘Fatax’. The new offerings include Ringz (masala and tomato flavour), Puffeez, Cheese Balls, Pasta Crunch, and Jungle...

MAM Marketing MAM
Britannia rolls out new campaign for Milk Bikis Classic relaunch

Mumbai: FMCG major Britannia is all set to bring back the iconic Milk Bikis Classic biscuit to the market, beginning with Tamil Nadu. The relaunch is being supported by an influencer-driven digital campaign ‘An Ode to Simpler Times’ that is currently running across social media platforms including...

MAM Marketing MAM
P&G appoints Shailesh Jejurikar as global chief operating officer

Mumbai: Global consumer products major, The Procter & Gamble Company (P&G) has announced the appointment of Shailesh Jejurikar as the global chief operating officer (COO), with effect from 1 October. This is in line with the change at the CEO level with Jon Moeller taking over from David...

MAM Media and Advertising People
Matrix reinvents itself as the most inclusive brand

Mumbai: American salon brand Matrix on Friday announced a brand renovation at recently held Matrix India M-Day, the community e-connect programme. 

MAM Marketing MAM
upGrad India onboards Abdul Wajid Shaikh as head of performance marketing

Mumbai: Edtech major upGrad on Friday announced the appointment of Abdul Wajid Shaikh as head of performance marketing for India. In his new role, Shaikh will be driving end-to-end performance marketing across digital platforms. He will also work towards streamlining and automation of the entire...

MAM Media and Advertising People
HiveMinds names Manav Khurana business head - marketplaces

Mumbai: Hiveminds Innovative market solutions, the digital specialist of Madison World, has brought on board Manav Khurana to head its growing marketplace division. Khurana is a seasoned e-commerce professional armed with over 12 years of experience across global brands. Before joining HiveMinds,...

MAM Media and Advertising People
Cashfree appoints Vikas Guru as chief financial officer

Mumbai: Digital payments and banking technology company Cashfree has announced the appointment of Vikas Guru as its chief financial officer, to fuel the next phase of its growth.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required