Saraf Furniture to hire 250 LGBTQ+ professionals for equality at workplace

Expert committee will usher in LGBTQ+ appointees as interior designers, after-sales support, HR, w

Mumbai: In a bold move, furniture brand Saraf Furniture has announced it will walk its own talk on championing LGBTQ+ rights at the workplace, by hiring around 200 to 250 professionals from this community in the financial year 2021-22, as a part of the brand’s mission of 'equality in the workplace'.

Transforming the dream of LGBTQ+ equality in the workplace into reality, Saraf Furniture is carving out a detailed plan to constitute an expert committee to smoothly execute the socially relevant process. The top management has left no stone unturned to make its entire hiring process comfortable and hassle-free, especially for eligible, deserving LGBTQ+ candidates.  

Professionals belonging to LGBTQ+ community may now explore careers at the company across a diverse range of job profiles - interior designers, after-sales support, HR, chat support individuals, website developers, Search Engine Optimization (SEO), AutoCAD experts, digital marketing, supply chain managers, to name just a few.

To streamline the entire mission, Saraf Furniture is running awareness and training-related programs on lifestyle diversity for their current employees also. The program seeks to ensure mutual respect, awareness, and communication among the entire workforce.

The company does not believe in half-hearted measures, it plans to go the entire mile and even further. A slew of new policies that include one on gender affirmation as well as a sexual harassment prevention initiative will also be implemented. Furthermore, Saraf Furniture will construct unisex washrooms and set up an additional safeguard to protect the rights of the LGBTQ+ community in the form of a 'welfare committee'.

Saraf Furniture founder & CEO Raghunandan Saraf said, "There is a famous idiom - practice what you preach, and, I firmy believe in this. We can't afford to speak LGBTQ+ equality in the workplace if we fail to implement it in our own (corporate) workplace. Saraf Furniture has taken a firm decision to come forward and set an example for others to be followed, by living up to its firm commitment towards the LGBTQ+ (community and for) equality in the workplace in the true sense".

"As a growing organisation and one of the biggest names in the furniture industry, Saraf Furniture is always keen and geared up to integrate diversity at workplace. Nowadays, organisations need to involve people from all walks of life, hone their skill sets so as to take (get an) edge over others in the era of severe competition. As entrepreneurs, we need to be more open when it comes to talent which is lying untapped and unexplored. I know, together we can make a difference," Saraf added.

With the month of June globally recognised as ‘gay pride’ month, many brands today flaunt the community’s rainbow colours on their logos via social media handles. However, on-ground measures are yet to keep pace with the total number of brands seen championing the cause over Instagram. While every conversation that results in a mindset change cannot be discounted, it is crucial that more companies come forward and actually walk the talk.

At present, even two years after the landmark Supreme Court ruling decriminalised homosexuality, members of India's LGBTQ+ community lag far behind their western counterparts to attain due corporate representation and other benefits. Hence brands like Saraf Furniture will serve as the right role model for more corporate to take inspiration, perhaps borrow a bit of panache from them, to accomplish increased inclusivity, diversity and equality in the respective workplaces.

Latest Reads
Hyundai joins forces with BBC Future for more sustainable world

Mumbai: South Korean automotive major The Hyundai Motor Company will be the exclusive sponsor of BBC Future Planet throughout the month of August. With the sponsorship, the carmaker aims to reach global audiences looking to create a more sustainable world. Launched in February 2020, BBC Future...

MAM Marketing MAM
Gozoop bags integrated marketing mandate for Saint-Gobain

Mumbai: Gozoop has won the integrated digital marketing mandate for Saint-Gobain for its glass vertical. As part of the mandate, the digital marketing agency will be responsible for social media management as well as digital media planning & performance marketing for the brand. Additionally,...

MAM Media and Advertising Account
Bikano ropes in Chhota Bheem for launch of new snack range

Mumbai: Snacks major Bikano has taken the license for one of India’s most popular kids-show characters Chhota Bheem for the launch of its extruded products range under the sub-brand ‘Fatax’. The new offerings include Ringz (masala and tomato flavour), Puffeez, Cheese Balls, Pasta Crunch, and Jungle...

MAM Marketing MAM
Britannia rolls out new campaign for Milk Bikis Classic relaunch

Mumbai: FMCG major Britannia is all set to bring back the iconic Milk Bikis Classic biscuit to the market, beginning with Tamil Nadu. The relaunch is being supported by an influencer-driven digital campaign ‘An Ode to Simpler Times’ that is currently running across social media platforms including...

MAM Marketing MAM
P&G appoints Shailesh Jejurikar as global chief operating officer

Mumbai: Global consumer products major, The Procter & Gamble Company (P&G) has announced the appointment of Shailesh Jejurikar as the global chief operating officer (COO), with effect from 1 October. This is in line with the change at the CEO level with Jon Moeller taking over from David...

MAM Media and Advertising People
Matrix reinvents itself as the most inclusive brand

Mumbai: American salon brand Matrix on Friday announced a brand renovation at recently held Matrix India M-Day, the community e-connect programme. 

MAM Marketing MAM
upGrad India onboards Abdul Wajid Shaikh as head of performance marketing

Mumbai: Edtech major upGrad on Friday announced the appointment of Abdul Wajid Shaikh as head of performance marketing for India. In his new role, Shaikh will be driving end-to-end performance marketing across digital platforms. He will also work towards streamlining and automation of the entire...

MAM Media and Advertising People
HiveMinds names Manav Khurana business head - marketplaces

Mumbai: Hiveminds Innovative market solutions, the digital specialist of Madison World, has brought on board Manav Khurana to head its growing marketplace division. Khurana is a seasoned e-commerce professional armed with over 12 years of experience across global brands. Before joining HiveMinds,...

MAM Media and Advertising People
Cashfree appoints Vikas Guru as chief financial officer

Mumbai: Digital payments and banking technology company Cashfree has announced the appointment of Vikas Guru as its chief financial officer, to fuel the next phase of its growth.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required