MUMBAI: SapientNitro, an interactive marketing, creative design, and technology services agency, has appointed Sushobhan Mukherjee as vice president- strategy for Asia Pacific.

Based in Singapore, Mukherjee will report to SapientNitro senior vice president Christian Oversohl.

He will help expand the company‘s strategic capabilities and thought leadership across SapientNitro‘s offices in the Asia-Pacific region, including Australia, China, India and Singapore.

Oversohl said, "With his well rounded marketing experience across cultures, agencies and brands, Sushobhan was a great choice for this role. He will help clients create innovative brand experiences through insightful understanding of consumer behaviour and emotions, leveraging SapientNitro‘s connected capabilities across the communications and commerce continuum. This appointment represents a critical piece in our APAC growth strategy."

Mukherjee added, "Consumers across Asia Pacific are embracing digital to change their lives fundamentally. Brands and consumers are now fellow travellers in a journey mediated by devices, interactions and platforms. SapientNitro is best positioned to help clients understand and navigate this fantastic journey, which is why I am excited to be here."

Mukherjee has over 20 years of experience. He has worked across the marketing spectrum -- from research to strategy to brand management. Prior to joining SapientNitro he had also worked with agencies like R/GA, JWT, and Publicis.