MUMBAI: Sangam India has roped in Bollywood and cricket stars Suniel Shetty and Virat Kohli as its brand ambassadors.
In order to support its new business growth, the textile conglomerate has planned a marketing investment of over Rs 500 million in the next three years.

Sangam is planning to expand its market reach to cover pan-India territories especially across North and East India. As part of the business and marketing scale-up, the manufacturer of suiting and denim fabrics will be launching a new television campaign (TVC) on 17 January.

Sangam has also signed OMD as its media AOR.

The TVC has been conceptualised by TBWA India. It will feature the new brand ambassadors and aim to differentiate the Sangam product though quality and promise as key brand values.

Said Sangam India executive director V K Sodani, "The new TVC is an integral part of our aggressive scale-up in marketing operations as well as marketing spends. As part of our growth charter, we plan to introduce new product lines across the entire value bandwidth. We are currently exploring business opportunities in India and abroad to enter into strategic alliances to launch premium product lines."