NEW DELHI-  Samsung Electronics has appointed Inderpreet Singh Sethi as head of marketing communications for the visual device category (TV and audio devices). He updated his new role on LinkedIn.

In his new role, Sethi will be reporting to Vice President Trivikram Thakore who is leading the marketing communications for the consumer electronics business for Samsung.

With over 10 years of experience in branding, marketing, and sales, Sethi has worked with major automobile companies like BMW India and Tata Motors.

Prior to this, he was leading the marketing communication and media at Great Wall Motors Company Ltd, a Chinese automobile manufacturer that recently announced its entry into the Indian market with Rs 6,500 crore ($1 billion) investment plan.

He worked with BMW India for more than four years where his responsibilities included overseeing the company’s overall marketing and branding strategy basis, looking after communication and media planning for the group.

Sethi started his career with Tata Motors and worked for around five years as a brand manager mainly for hatchbacks. He played a key role in the launch of Bolt, Indica, and Vista in the market and also prepared a complete go-to-market strategy for the brand in accordance with annual budgets.