MUMBAI: ThinkAnalytics today announced that Samir Narsiker has been appointed country manager of ThinkAnalytics India. Samir’s promotion from vice president of business development follows a sustained period of strong regional growth that includes customer deployments at Tata Sky and Viacom 18 reaching many millions of subscribers.

In his new role, Samir will spearhead the firm’s expansion across the Indian subcontinent and will lead the day-to-day operations of ThinkAnalytics’ world-class development centre, located in Pune. India is one of the most dynamic and fast-growing TV and video markets in the world. The fast-growing development team uses agile methodologies and AI and machine learning techniques to deliver state-of-the-art solutions to customers across the globe. Set up in 2011, the Pune office works alongside R&D specialists and data scientists located at ThinkAnalytics’ UK headquarters.

Based in Mumbai, Samir will engage with TV operators looking to boost competitiveness and increase loyalty with personalized content discovery and deeper viewer analytics and insights, courtesy of ThinkInsight. ThinkInsight is the first real-time customer and video insight platform built to meet the specific needs of pay-TV and OTT players.

“The Indian subcontinent has a highly competitive pay-TV and OTT market, which is why our ability to build customer loyalty, boost engagement and ultimately raise ARPU is proving so popular. With Samir at the helm we are anticipating even faster growth in the region both from our market-leading content discovery engine and ThinkInsight,” said Eddie Young, CEO, ThinkAnalytics.