MAM

Sachin Tendulkar to lead #KeepMoving push-up challenge at IDBI Federal Life Insurance marathon

18,000 runners to perform push-ups in support of the martyrs' families

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/02/22/sachin.jpg?itok=b_VtuofW

MUMBAI: This Sunday will witness the 18,000 runners joining cricketing legend, Sachin Tendulkar in the #KeepMoving push-up challenge at the IDBI Federal Life Insurance New Delhi Marathon 2019, to be held at the Jawaharlal Nehru Stadium.

Prior to each of the races, Sachin Tendulkar, along with the marathon participants will be doing 5-10 push-ups as a part of the #KeepMoving Push-up Challenge in order to make a difference to the families of the martyrs. For each participant in the challenge, IDBI Federal will be donating Rs 100 towards the fund for the Martyrs.

IDBI Federal Life Insurance MD and CEO Vighnesh Shahane said, "Our country has witnessed a terrible attack last week in Pulwama and we offer our condolences to the families of the martyrs. To stand in support for these brave souls and their families, we encourage all the 18,000 runners participating in this year’s IDBI Federal Life Insurance New Delhi Marathon to join Sachin Tendulkar in being a part of the #KeepMoving Push-Up Challenge. Even 5-10 push-ups can make a difference, as for each participant who undertakes the challenge, IDBI Federal will be donating Rs 100 towards the martyrs’ families.”

IDBI Federal Life Insurance brand ambassador Sachin Tendulkar said, "I firmly believe that success lies in pushing our limits and challenging ourselves, as we are our only competition. This is why we are organising the #KeepMoving Push-up Challenge at this year’s IDBI Federal Life Insurance New Delhi Marathon. I would request all runners to join me in taking this challenge and making a commitment to a fitter future.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/12/Yuvraj_Singh.jpg?itok=yL3xgm8X
Yuvraj Singh's endorsement value might slip post-retirement from international cricket

After a glittering career of 25 years, ace cricketer Yuvraj Singh announced his retirement from international cricket on 10 June. The stylish southpaw has been one of the most promising performers on-field and has had an equally challenging off-field journey as well given his fight with cancer.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/11/sbi.jpg?itok=77v9XLMa
SBI Life launches #PapaHainNa - MeraPapaFormula campaign for Father’s Day

SBI Life Insurance, one of the most trusted private life insurers in the country, today launched an interaction led campaign #PapaHainNa - MeraPapaFormula in the lead up to Father’s Day.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/11/one8.jpg?itok=WAnK5mI2
Golden shoes on the cricket pitch for the first time

PUMA announced the launch of a special collector’s edition PUMA one8 cricket shoes - A tribute to team India’s prolific captain and PUMA ambassador, Virat Kohli.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/11/ease.jpg?itok=v_-QHxwE
EaseMyTrip expands its footprint in UK Market

EaseMyTrip.com, (EMT) one of the leading players in the Online Travel Aggregators segment has expanded its footprint into the UK Market.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/11/isobar.jpg?itok=Pgyxo2ey
Isobar India elevates Shekhar Mhaskar as Chief Growth Officer

Isobar, the digital agency from Dentsu Aegis Network, a global media, and marketing communications conglomerate, has elevated Shekhar Mhaskar to Chief Growth Officer.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/11/zippo.jpg?itok=-zsH8R2S
Celebrate Father’s Day by adding a Zippo spark to your father’s life

A Father is a son’s first hero and a daughter’s first love. Nothing can even come close to what a father does for his kids.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/11/godrej.jpg?itok=tDIpeyTx
Iss Cricket World Cup Mei Tension Se Baal Safed? Godrej Expert Rich Crème Hair Colour Thinks Otherwise

Cricket World Cup 2019, the biggest global cricketing event, is finally here. Cricket-crazy people in India are all set to take the world cup fever to another level with hopes from team India winning the global recognition once again.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/11/tyka.jpg?itok=ikDSNls1
TYKA becomes an official kit partner for Euro T20 Slam

Renowned sportswear and sports equipment brand TYKA has become an official kit partner for the Euro T20 Slam that is going to take place in The Netherlands, Scotland and Ireland from 30th August – 22nd September, 2019.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/11/santosh.jpg?itok=mL4Yeve8
Mercedes-Benz appoints Santosh Iyer as the head of sales and marketing for India

India’s largest luxury car maker Mercedes-Benz India today, announced an organizational change in its Sales & Marketing function effective from 1st July, 2019.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories