NEW DELHI: The unparalleled success and laurels won by Master Blaster Sachin Tendulkar inspired many young ones in India to challenge themselves and strive for excellence. Now, ed-tech start-up Unacademy has roped in the iconic cricketer as brand ambassador with a vision to provide holistic learning for the platform’s learners.
As part of the deal, Unacademy learners will be coached and mentored by the cricketer through a series of live interactive classes, which everyone can access free of cost on the Unacademy platform.
“Our focus at Unacademy has always been to democratise education and create holistic learning solutions that go beyond traditional forms of education. Sachin’s life and journey are a beacon to the values of resilience and determination in the face of insurmountable odds. With this partnership, we are creating an unmatched learning experience by having Sachin share his life lessons with our learners and coach them. We are working on developing a deeper content-led partnership, the contours of which will be revealed in the coming months,” said Unacademy Group co-founder and CEO Gaurav Munjal.
“I have always believed in the power of sports as a medium that not only unifies people but also gives invaluable lessons which can help individuals in any walk of life,” remarked Tendulkar. “It has always been my endeavour to share my learnings of the game with young girls and boys and inspire them to be the best version of themselves. As a learning platform, Unacademy has always bridged geographical boundaries by making learning accessible from any part of India. When my vision matched with Unacademy’s mission to democratise education, we decided to come together to create a unique learning experience.”
Under the partnership, Unacademy is developing deeper content-led integration with Tendulkar in the sports learning category, which will be unveiled in the next few months.
Widely regarded as one of the greatest cricketers in the history of cricket, Sachin Tendulkar retired in November 2013 after playing his 200th Test match against the West Indies in Mumbai's Wankhede Stadium. He made his Test debut in November 1989 against arch-rival Pakistan in Karachi at the age of 16 and captained India twice during his 24-year long distinguished career. He was conferred India's highest civilian award, the Bharat Ratna, in 2014 by then president Pranab Mukherjee.
