MUMBAI: Commonwealth, the global JV between McCann Erickson Worldwide and Goodby Silverstein & Partners, has appointed Sachin Talwalkar as the executive creative director.

Talwalkar‘s last stint was with Contract, Delhi as creative director and vice president where he worked on clients such as NIIT, SpiceJet, Ten Sports, JK Tyres, Shell Lubricants, Huawei, Whirlpool and Dabur.

McCann Worldgroup South Asia president Prasoon Joshi said, “Sachin has both- great craft and fantastic international experience. I am sure he will add a lot of value and finesse to the creative product.”

Talwalkar brings with him over 12 years of experience of which 11 years were spend in Europe, working for BBDO and DDB in Germany. He then moved on to Italy to handle P&G‘s oral care business for WE/CEEMEA at Saatchi & Saatchi, Milan.

In 2008, he moved to London to start his own consultancy onesingleline.co.uk which serviced agencies like Ogilvy, Leo Burnett and DDB launching global and regional campaigns for British American Tobacco and Fiat before moving back to India in 2010.