New Delhi: Saatchi & Saatchi Propagate, the digital agency from L & K Saatchi & Saatchi has roped in Deepak Prakash as the South Lead for Saatchi & Saatchi Propagate. He has joined the agency as associate vice president and will be reporting to Sabah Iqbal, senior vice-president, head – Saatchi & Saatchi Propagate.

Prakash's mandate will be to drive new business growth and creative output while also strategically supporting existing clients to achieve business goals. He will also manage relationships for brands including AbInbev, Practo, Scripbox, Bharti Axa, Wipro, Stovekraft, said the agency on Friday.

Welcoming Prakash to the agency, Sabah Iqbal said: “Deepak has high levels of strategic prowess and an unparalleled enthusiasm. His multi-vertical experience will help identify new innovative solutions for our clients. He is the perfect mix that we were looking for in this next stage of our growth journey.”

Prior to joining Saatchi & Saatchi Propagate, Deepak was with FoxyMoron Media Solutions as account director. He was involved in driving business growth and media activities for multiple brands, and ensuring timely delivery of services and products to clients. Some of the accounts he worked for included AO Smith, Amazon Prime, Fashion & Pantry, InMobi, Ampere Electric Vehicles, Sero, Skore Condoms, Ikea, Mercedes Benz Financial, Betway, Freshworks, Swiggy etc. 

Apart from FoxyMoron, he has also had previous professional stints with Digitally Inspired Media - Chennai, DDB Mudra and Ogilvy. He played a central role in managing brands like Saint-Gobain India, Gold Winner oil, Green Trends, Fedora Olive oil, Cardia Life, Zee Tamil, Sun Pictures, Sun Life, Sun Nxt, Vroom, TTK Prestige & Aircel, IBM among others.

Talking about his new role, Prakash said: “An average consumer today is well connected, aware, and evolving faster, and it is a must for all brands to evolve with the consumers in tandem. This gives us an opportunity to be an enabler for brands through smart solutions and to stay relatable at every step of the user journey. Saatchi & Saatchi Propagate has been such an enabler for brands over the years by producing some great work in the digital spectrum and I am happy to be part of this journey.”