Royal Challenge Sports Drink Bold League returns with season 2

Royal Challenge Sports Drink Bold League returns with season 2

Virat Kohli challenges fans – “Ab Khel Ke Dikha”

Virat Kohli

MUMBAI: The second edition of Royal Challenge Sports Drink Bold League is back with its unique platform for cricket lovers that promises to be bigger, better and bolder. It has launched a series of short films featuring brand ambassador and RCB skipper Virat Kohli, who can be seen challenging cricketers across the nation to play against his team—“Ab Khel Ke Dikha”.

The league, which made its debut in February this year, in 10 cities, is now expanding to host teams in over 30 cities and towns to battle it out and win a chance to be pitted against the Royal Challengers Bangalore team. A slew of social media stars like Sumeet Vyas, Nidhi Singh, and others from one of India’s leading digital platform TVF Play would be performing at each of the state finals. This will culminate with arena-style performances by musicians including Amit Trivedi, Badshah, Diljit Dosanjh, and Sreeram live in action.

Talking about the campaign, Diageo India executive vice president and portfolio head—marketing Amarpreet Singh Anand said, “After a successful season 1, we’re thrilled to be back bolder than ever, spanning over 30 cities & towns. While season 1 was pegged on the war cry of cricketers across India challenging RCB, season 2 has Virat responding with a challenging ‘Ab Khel Ke Dikha!’ This season will continue to hold the original thought of bringing to life the brand’s premise of inspiring millennials to make bold moves in life, via a unique experiential platform”