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Roopam Garg elevated to CEO of dentsu X India

Garg had been COO of dX India for five years.

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Mumbai: Dentsu India has elevated Roopam Garg to the role of dentsu X (dX) India CEO, effective immediately. He will continue to report to CEO for media South Asia Divya Karani.

Garg, who has been in the role of chief operating officer (COO) of dX India for five years, will now lead the media agency and accelerate its growth, said the agency in a statement.

“We are living in exciting times, with many new progress prospects ahead of us. I am confident that under Roopam's leadership and his intuitive ability to assemble highly motivated teams, the best days are yet to come," said Divya Karani.

During his role as COO, Garg played a key role in accelerating dentsu X’s growth. He brings over two decades of experience in communication/media holding senior leadership roles spanning across five regions/markets India, MENA, China, Vietnam and London. Prior to this, he has held senior leadership roles as Publicis Groupe Vietnam managing director of and ZenithOptimedia Group India COO.

In his new role as CEO, Garg will be responsible for carrying forward the learnings of seamless integrated consumer and brand interaction to drive holistic communication planning for clients’ businesses. Aligned with the global plan of transforming into the world’s most integrated group by 2024, dX India’s growth story will further accelerate dentsu India 2.0.

“dentsu X’s stature and growth is a result of our data-driven design, our commitment to deliver ‘experience beyond exposure’, and our deep client-agency partnership in effecting business outcomes. Along with our team, I look forward to accelerating our growth momentum," said Garg.

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