Report on Shemaroo

Robert Rose to address the marketing community in India

MUMBAI: One of the world's best known content marketing gurus, Robert Rose, will address the marketers, advertising professionals and digital publishers via a webinar presented by Scatter on 23 April. Robert has been at the forefront of content marketing and wears many hats. He's a keynote speaker par excellence, an author, an adviser to some of the globes best known organizations and one of the key people who have made Content Marketing World a magnum opus event. 

Robert will dwell on the art and science of content marketing while spending some time on how technology enables marketers to meet the voracious appetite consumers have for content from brands. This webinar has been made possible after India's leading content marketing company, Scatter, connected with Robert last week and asked if he would address the marketing, advertising and publishing community in India. He immediately obliged and sounded excited about the opportunity to speak to an audience from a new geography outside the US. 

In the past, Scatter has connected with thought leaders like Joe Pulizzi, Jeff Bullas, Guy Kawasaki etc. to help spread the word about the fundamentals and benefits of content marketing. Scatter has created over 50,000 pieces of content for over 200 brands since its inception. The webinar will be hosted by the CEO and Founder of Scatter, Rajan Srinivasan. Speaking on the opportunity to host this webinar, he said "Robert is a class act and his articulation of all things content marketing is very inspiring. I'm extremely excited about Robert sharing his experiences with the digital marketing community and can promise this will be one of the best marketing webinars of 2020." 

Latest Reads
Marcom firm Tute Consult hires Shweta Mehrotra as Strategy Head

New Delhi: Integrated marcom and PR agency Tute Consult on Tuesday strengthened its leadership team with the appointment of Shweta Mehrotra as the strategy head. Mehrotra will be working closely with Tute Consult founder Komal Lath and oversee strategies and operations across the board. Her...

MAM Media and Advertising People
NYUMI launches five new products for urban Indian women

New Delhi: Direct to consumer start-up, Nyumi has entered the fast-growing nutraceutical space with the launch of five critical products specifically formulated for the urban Indian women. The company addresses the specific issues of nutrient deficiencies in Indian women through products that blend...

MAM Marketing MAM
Wondrlab ropes in Bilal Ansari as lead-data

New Delhi: Wondrlab strengthened its senior leadership team on Tuesday with the appointment of Bilal Ansari as lead-data. He will report to Wondrlab, co-founder and managing partner, content platform, Rakesh Hinduja. Ansari comes with expertise in data analysis for business and brand solutions –...

MAM Media and Advertising People
Manforce condoms rolls out a new ad ahead of Father's Day

Mumbai: Manforce condoms has released a new ad ahead of Fathers’ Day in continuation of its last year's campaign ‘Better Endings’ on unplanned fatherhood. The ad points to the increased time spent behind closed doors by couples getting caught up in increased moments of intimate indulgence, leading...

MAM Marketing MAM
The Minimalist launches Covid Care Program for its employees

Mumbai: Mumbai based creative solutions group, The Minimalist has announced a Covid Vaccine Cover program for its employees which will cover the entire team of 140+ people, across offices. The program will cover vaccine expenses for the employees and include their spouse, parents, and upto two kids...

MAM Marketing MAM
Havas Media Group India announces key elevations for senior management

Mumbai: Havas Media Group India on Monday announced several new elevations and promotions, as it gears up to accelerate its growth across key markets in the country.

MAM Marketing MAM
TCM Sports Management appoints Sudip Roy as EVP – New Business

New Delhi: TCM Sports Management, a full service sports marketing and management company has appointed Sudip Roy as executive vice president – New Business. Roy will be responsible for developing revenue strategies for the new business verticals -Digital platforms, Branded content opportunities in...

MAM Media and Advertising People
L&K Saatchi & Saatchi ropes in Kanishka Vashisht as executive creative director

New Delhi: L&K Saatchi & Saatchi strengthened its creative team on Monday with the appointment of Kanishka Vashisht as the executive creative director. Vashisht will be based out of New Delhi and will manage all brands for the region. He will report to L&K Saatchi & Saatchi, Joint...

MAM Marketing MAM
Aon brand replaces Anviti Insurance Brokers in India

Mumbai: Global professional services firm providing a broad range of risk, retirement, and health solutions, Aon plc on Monday announced that it will operate its insurance and reinsurance broking business under the Aon brand name in India, effective immediately. Aon acquired a 49 percent stake in...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required