MAM

Rishabha Nayyar named national strategy lead of 82.5 Communications India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/23/82.5.jpg?itok=RrR0AmgJ

MUMBAI: 82.5 Communications is pleased to announce the appointment of Rishabha Nayyar as National Strategy Lead, 82.5 Communications.

Rishabha will have planning teams across Mumbai, Bengaluru and Delhi reporting to him. He will report to Kapil Arora, Co-Chairman & CEO.

Kapil Arora, Co-Chairman & CEO: “Rishabha brings a depth of strategic thinking and grounded-ness that is rare to find today.  His experience and great work across big and small brands, legacy and new age businesses alike, will add not just the requisite strategic firepower for our clients, but also act as a force multiplier to our creative product.   Having been an entrepreneur early on in his career, Rishabha also shares the 82.5 gene of passion for the new.  We’re stoked to have him on board at this exciting phase of our growth journey.”

Rishabha has over 20 years of work experience in various aspects of advertising, marketing 

and communications. Out of this, he spent about 12 years in advertising with Lowe Lintas, where he was Executive Director of Brand Strategy, before moving over to 82.5 Communications.  He has worked on over 20 categories for brands that include Fair & Lovely, Pepsodent, Wheel, ICICI Bank, ICICI Prudential & BPCL, Knorr, Kissan, Kwality Walls, Burger King, Zee, Axis Bank, Vim, Domex, CIF, Proease, Streax HIT, Grofers, Firstcry.com, UltraTech Cement & Birla White.  

While with Lowe he also carried an additional responsibility of Brand Consultant in LinConsult, the consulting division of the MullenLowe Lintas Group for 3 years during which time he was involved with development projects across the country for Philips Lighting, VKC Walkaroo Walkaroo, Britannia Tiger and Zee TV.

An additional 7 years work experience were garnered as a Founder of Genesis Institute of Business Management. As the Founder & Director of this Management Institute, he had both the opportunity and the challenge of building the business and the brand from scratch. He led all aspects related to running this business school.

He is hooked to the practice of building and managing brands through insights, strategy and communication. 

His other passions are theatre and teaching. He is co-owner (with his father) of a theatre group of amateurs who are otherwise in corporate jobs but invest time in theatre. Moliere is a preference with this group. Weekends for the last 15 years have been reserved for teaching. Sharing his experiences and stories on brands gives Rishabha immense joy and satisfaction. It also acts as a platform for him to learn from the young.

Sumanto Chattopadhyay, Chairman & Chief Creative Officer: “With much of our senior management schooled at Ogilvy, I welcome the fresh perspective Rishabha brings in as an ‘outsider’.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/godrej.jpg?itok=J9m7Ux_w
Godrej Appliances puts best foot forward in India’s fight against e-waste

MUMBAI: Godrej Appliances, one of India's leading players in the home appliances segment, introduces a series of e-waste awareness campaigns and collection programs under its banner of India Vs E waste. This International E-waste Day, Godrej Appliances, makes the choice of responsibly disposing of...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/inox.jpg?itok=mnZEb_J2
INOX Launches ‘Megaplex’– World’s First Multiplex With Maximum Formats & Experiences

MUMBAI: INOX Leisure Ltd. (INOX), the fastest growing multiplex chain of the country, today launched ‘Megaplex’, world’s first multiplex with maximum number of movie viewing formats and experiences at Inorbit Mall Malad in Mumbai. The 11-screen spectacle built over 60,000 Sq Ft with a total seating...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/modi.jpg?itok=Ykg-z_cD
Howdy Modi Summit in Houston leads to Spike in Number of Online Searches reveals SEMrush study

MUMBAI: After winning the last election in the biggest landslide in Indian electoral history, PM Narendra Modi’s popularity hasn’t yet peaked globally shows a recent SEMrush study. Though everyone in India knows PM Modi, his popularity globally is still on the ascent. The Indian PM was welcomed at...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/onesitego.jpg?itok=UmdL0KB1
Onsitego revamps its visual and corporate Brand Identity

MUMBAI: Onsitego, a leading provider of after-sales services, has revamped company’s brand identity and unveiled it along with the launch of a new website supported by a multi-faceted marketing campaign to drive awareness about the company’s value proposition.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/im.jpg?itok=-B83QBhw
Social beat strengthens its leadership teamwith 3 new executive VP

MUMBAI: Social Beat is delighted to strengthen its leadership team by bring on board AvinashShenoy, PratikshaSinha and TuhinaBapuli as Executive Vice Presidents (EVP) for Mumbai and Bengaluru. They will be working closely with the existing leadership to drive growth and move closer towards the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/medimix.jpg?itok=cWZE1jAR
Medimix re-launches Its SkinFit Face Wash Range

MUMBAI: Medimix, India’s iconic Ayurvedic soap brand, which turned 50 this year, has recently re-launched its Ayurvedic face wash range. The family-run company which is deemed to be the one of the world’s largest-selling Ayurvedic soap maker has come up with 8 variants of face wash ‘SkinFit’...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/dan.jpg?itok=ubYr_kBd
DAN appoints Asha Suvarna as CFO India

MUMBAI: Dentsu Aegis Network (DAN), the global media & marketing communications conglomerate, has roped in Asha Suvarna as chief financial officer (CFO), India. Prior to this, the role was held by erstwhile COO and CFO Anand Bhadkamkar who was promoted to lead the country operations as chief...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/happy.jpg?itok=lOWVBGkO
Happy mcgarrybowen designs brand identity for Airtel Xstream

MUMBAI: Bharti Airtel has partnered with Happy mcgarrybowen to design brand identity for Airtel Xstream, the digital entertainment platform by Airtel. As part of the exercise, Happy mcgarrybowen designed the brand identity and visual language for the brand.

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/anheuser.jpg?itok=D45hOVbt
Anheuser-Busch InBev and The Quint join hands to raise awareness about illicit alcohol consumption in India

MUMBAI: With an aim to create awareness on the perils of illicit liquor, The Quint and the world’s leading brewer Anheuser-Busch InBev (AB InBev) came together to organise an event called #DontPegOnPoison on September 19. The initiative was graced by prominent personalities and speakers, including...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories