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Reprise Media bags LG Electronics' digital biz

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MUMBAI: Reprise Media has bagged the digital duties for LG Electronics’ range of products including ACs, refrigerators, microwaves, washing machines and vacuum cleaners.

The agency bagged the account following a multi-agency pitch for each of these product lines.

The scope of work includes providing strategy for media and communication, creative services and production, product website development and providing ideas across social media and activation.

LG India VP-marketing L.K.Gupta said, “We met up with a lot of digital agencies, but found Reprise Media to be strategically sound and experts in the digital medium. They came to us with innovative ideas which were completely rooted in sound business logic. We have selected them because of their specialised team and out of box ideas.”

Reprise Media CEO Anjali Hegde, “The journey for Reprise started less than an year ago and I am exceptionally proud of the team which went out and won some enviable businesses. LG is a bright feather in our cap and we are proud to be associated with a vibrant, technology leader brand.”

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