MAM

Reebok launches IPL merchandise

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/02/06/csk.jpg?itok=e0iI1Goi

MUMBAI: Reebok, which is the official apparel sponsor of Indian Premier League (IPL) franchises Chennai Super Kings, Royal Challenger Bangalore and Kolkata Knight Riders, has launched merchandise as well as accessories for the teams such as caps and wristbands.

The merchandise available for the three teams include Fangear Polos, CSK No.7 Polo and CSK Champ Polo in addition to team jerseys and the team premium jerseys.

In the RCB, KKR and CSK collection, the Fangear polo has the team badge on the upper left side of the shirt and a Reebok symbol on the right, with the pellets being gold in the RCB and KKR collection respectively. The premium jersey available for all the three teams are the jerseys worn by the team players themselves. The premium jerseys are available for boys as well.

Reebok has churned out two special CSK Polos. For Dhoni, Reebok has created a special CSK No.7 Polo in navy and white which sports Dhoni’s jersey number. Along with this, Reebok has made a ‘Triple Champion Polo’ in red and black with the number ‘3’ on the upper left side to commemorate the winning streak of CSK. This Polo was specially made keeping in mind that Chennai Super Kings have won the IPL series twice and the Champions League once.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/15/img_15012022_155715_800_x_800_pixel.jpg?itok=V5_c4PGF
HUL regains top spot in first week of 2022: Barc

Mumbai: After lagging behind Reckitt Benckiser (RB) for two consecutive weeks, Hindustan Lever Ltd (HUL) has regained the top position in the first week of 2022. According to data released by Broadcast Audience Research Council (Barc), HUL delivered ad volumes of 4551.67 for the period of 1-7...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/15/img_15012022_135538_800_x_800_pixel.jpg?itok=lWA4kSEh
Imagine Marketing signs definitive agreement to acquire KaHa Pte Ltd

Mumbai: Imagine Marketing Pvt Ltd (IMPL, the parent company of boAt) has announced that it has signed a definitive agreement to acquire Singapore based KaHa Pte Ltd, an end-to-end smart IoT product development company. The acquisition is expected to augment IMPL’s capabilities to introduce...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/15/img_15012022_135213_800_x_800_pixel.jpg?itok=GXuEWcZH
Shah Rukh Khan turns chauffeur for Indian cricketers in Hyundai’s latest campaign

Mumbai: Smart mobility solutions provider Hyundai Motor India Ltd (HMIL) on Saturday announced its new campaign with the six- and seven-seater SUV – Alcazar, featuring Bollywood actor Shah Rukh Khan and Indian cricketers Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia and Shafali Verma.  Under...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/15/img_15012022_134901_800_x_800_pixel.jpg?itok=KZiIXK7q
GUEST COLUMN: How effective social media campaigns can grow a business two-fold?

Mumbai: Social media has been enjoying its all-time high for quite a while now. The outbreak of the pandemic further accelerated its growth due to the rise in penetration and usage of the internet. Every organisation, no matter how small or big, took the digital route for its survival as it...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/15/img_15012022_125605_800_x_800_pixel_0.jpg?itok=h9ksKT1E
Mother Sparsh kickstarts #MomYouAreNotAlone campaign for new moms

Mumbai: Baby and mother care brand Mother Sparsh has kickstarted the #MomYouAreNotAlone campaign to spread awareness and promote conversations on postpartum blues. While statistics suggest that nearly seven out of every 10 mothers globally battle postpartum blues, more worrisome is the fact that...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/15/neha_kulwal.jpg?itok=IGeLwAfI
GUEST COLUMN: Change of winds - The rise of Online Services in India

Mumbai: The Online Service industry is on a continuous upward path. This industry today contributes as much as eight per cent to the GDP of a fast-growing country like India. Online Services have always been there in the market but in the past two years, it has expanded massively to further sub-...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/14/sandeep-dinodiya.jpg?itok=QIKgbsbt
Pickrr appoints Sandeep Dinodiya as SVP & head of Engineering

SaaS-based logistics start-up Pickrr has announced the appointment of Sandeep Dinodiya as the senior vice president and head of engineering.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/14/img_14012022_120301_800_x_800_pixel.jpg?itok=i8XzckPO
Britannia appoints Amit Doshi as chief marketing officer

Mumbai: Bakery foods company Britannia Industries Ltd (BIL) on Friday announced the appointment of Amit Doshi as chief marketing officer, effective from 17 January. ‘’I am happy to welcome Amit back to the Britannia family. Amit’s cross-sectoral marketing experience will be valuable in taking our...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/13/img_13012022_173038_800_x_800_pixel.jpg?itok=X8broWMf
HomeTown announces its flagship consumer-focussed ‘Mano Ya Na Mano’ campaign

Mumbai: HomeTown, the flagship store of Praxis Home Retail Ltd and a home solutions brand has announced its annual marketing campaign 'Mano Ya Na Mano' for its consumers. In order to drive buzz and salience, HomeTown has conceptualised a month-long sale starting from 8 January to February. The...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required