Mumbai: Rediffusion has announced the appointment of Rahul Vaidya as business lead for 'Bombay 3’.
An industry veteran, Vaidya has over 20 years of experience in advertising. Vaidya started his career as co-founder at Purple Focus – a full-service marketing and advertising firm serving clients across genres, categories, and geographies
Talking about his new role, Vaidya said, “I am happy to be at Rediffusion, one of India’s iconic advertising brands that have created, nurtured, and grown so many of the best brands in the country. I look forward to learning from both clients and peers, and bringing to the table my many years of varied experience for the benefit of my brands."
He has previously worked with Eicher Trucks and Buses, Bajaj Auto, Star TV Network, Tata Indicom, Tata Teleservices, Microsoft Lumia, Nokia Mobiles, BIG Magic, BIG FM, Dainik Bhaskar, Patrika, Naidunia, BSL Suitings among others.
Welcoming Vaidya on board, Rediffusion - executive vice president, Kalyani Srivastava said, “Rahul brings entrepreneurial energy to our Mumbai office. He has maturity, and exposure across product categories, which we will leverage as an agency. Rahul is being assigned a large basket of brands, and we are confident that he will provide the necessary leadership to the team that works on them.”
Rediffusion - joint president, Navonil Chatterjee added, “Rahul will be a great resource in our dialogue with ’Bharat’. He has had very good exposure to markets outside metros, and his understanding of the aspirations and ambitions of consumers outside the big cities will be a big help to clients.”