New Delhi: Redcliffe Life Diagnostics on Tuesday announced Milind Soman as its brand ambassador. The association aims at creating awareness among people regarding the importance of health check-ups for the timely diagnosis and treatment of ailments.

A pioneer in gene-based testing in the country, Redcliffe Life Diagnostics has been pushing preventive healthcare and early diagnosis of diseases. "Having Milind onboard will help in reaching wider audiences to create awareness about public health in general," it said on Tuesday.

Redcliffe Life Diagnostics' founder, Dheeraj Jain said, “We are delighted to have Milind Soman on board. He is a true ambassador and advocate of healthy living. He can be a great stimulus to encourage people to get routine health check-ups done regularly. Covid-19 has exponentially pushed health consciousness, but still, there is an aversion towards getting tested. People associate getting tested with being ill or sick, and this is the myth we want to break with Milind on board."

Milind Soman said he is looking forward to the collaboration. "Regular health check-ups can help in the early diagnosis of the disease. It is great to see how the medical industry is changing with organized and professional corporates like Redcliffe advocating profusely about preventive healthcare in India. Seeing their affordable yet advanced health packages from blood-based tests to fitness/wellness genetic testing, I am sure more people will be encouraged to be proactive towards health checkups," he said.