Report on Shemaroo

Redcliffe Life Diagnostics onboards Milind Soman as brand ambassador

Radcliffe aims to expand its digital and home collection diagnostic services pan India

New Delhi: Redcliffe Life Diagnostics on Tuesday announced Milind Soman as its brand ambassador. The association aims at creating awareness among people regarding the importance of health check-ups for the timely diagnosis and treatment of ailments.

A pioneer in gene-based testing in the country, Redcliffe Life Diagnostics has been pushing preventive healthcare and early diagnosis of diseases. "Having Milind onboard will help in reaching wider audiences to create awareness about public health in general," it said on Tuesday.

Redcliffe Life Diagnostics' founder, Dheeraj Jain said, “We are delighted to have Milind Soman on board. He is a true ambassador and advocate of healthy living. He can be a great stimulus to encourage people to get routine health check-ups done regularly. Covid-19 has exponentially pushed health consciousness, but still, there is an aversion towards getting tested. People associate getting tested with being ill or sick, and this is the myth we want to break with Milind on board."

Milind Soman said he is looking forward to the collaboration. "Regular health check-ups can help in the early diagnosis of the disease. It is great to see how the medical industry is changing with organized and professional corporates like Redcliffe advocating profusely about preventive healthcare in India. Seeing their affordable yet advanced health packages from blood-based tests to fitness/wellness genetic testing, I am sure more people will be encouraged to be proactive towards health checkups," he said.

Latest Reads
Interbrand unveils top 30 brands set to revolutionise the US market

Mumbai: Global brand consultancy Interbrand launched its Breakthrough Brands 2021 report unveiling the top 30 brands set to take the US market by storm in the coming decade. From mobile banking developed specifically for Black and Latinx customers to secure messaging services and plant-derived...

MAM Marketing MAM
CARS24 expands operations to UAE and Australia

E-commerce platform for pre-owned vehicles, CARS24 is set to disrupt the used automobile ecosystem around the globe. The company has launched its business in Australia and UAE and is gearing up to launch business in Southeast Asian and Middle East countries this year.

MAM Marketing MAM
ICC announces Upstox as Official Partner

The International Cricket Council (ICC) on Thursday announced a major long-term partnership with the homegrown investment platform Upstox.

MAM Marketing MAM
ESPL ropes in Tiger Shroff as brand ambassador for its Esports league

The Esports Players League (ESPL) has roped in Bollywood actor Tiger Shroff as the brand ambassador for its first-ever franchise-based Esports league - ESports Premier League. The inaugural edition of the league began on 16 June.

MAM Marketing MAM
IOA ropes in MPL Sports Foundation as Principal Partner for Tokyo Olympics

Indian Olympic Association (IOA) on Thursday roped in MPL Sports Foundation, the community initiative of esports platform Mobile Premier League (MPL), as its principal partner for the upcoming global sports events.

MAM Marketing MAM
IKEA enters Bengaluru with eCommerce & mobile shopping app

Mumbai: Swedish home furnishing retailer IKEA on Thursday announced the launch of its eCommerce services and mobile shopping app in Bengaluru. The people of Bengaluru will now be able to choose from over 8,000+ functional and sustainable home furnishing products and solutions from the furnishing...

MAM Marketing MAM
MediaCom wins media mandate for Aqualite

Mumbai: MediaCom India, a GroupM media agency has been awarded the media mandate for Aqualite, manufacturer of men’s and women’s footwear. The mandate was bagged after a multi-agency pitch and will be serviced out of MediaCom’s Gurgaon office. The media duties include media strategy, planning,...

MAM Marketing MAM
PepsiCo takes Parle Agro to court over 'For the Bold' tagline

Mumbai: PepsiCo India has filed a trademark violation case against Mumbai-based beverages major Parle Agro over the use of the tagline- 'For The Bold' by the latter for the beverage B Fizz launched last year. The US beverage and packaged food company moved the Delhi high court earlier this month...

MAM Marketing MAM
The Trade Desk Launches in India, appoints Tejinder Gill as General Manager

New Delhi: Global advertising technology firm, The Trade Desk has launched operations in India, and appointed Tejinder Gill as the company’s India general manager. Gill will lead the company’s business and growth strategy in India, helping Indian brands and publishers unleash the full potential of...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required