MAM

Red Bull launches its new TVC

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/06/Twitter800.jpg?itok=cYG71dK6

MUMBAI: The energy drink Red Bull has rolled out its new digital campaign in India. The brand believes "they give wings to people who want to be mentally and physically active and have a zest for life."

The TV commercial opens a window to discover the world of Red Bull and through Twitter hash tag #GivesYouWings at the end of the TVC.

The digital ad is a compilation of moments with Red Bull athletes who are on the edge of performing the difficult stunts and artists from across the globe. The TVC has showcased different games like kayaking, wake boarding, cliff jumping and air borne stunts etc.

The campaign also communicates the enabling message of giving wings which says, "The challenge of my life is to find out how far I can take it, the only thing you can think of in that moment is right there. If you believe in it then anything is possible".

The commercial captures the world‘s foremost free-running athlete Ryan Doyle at the Taj Mahal while also capturing several other international Red Bull athletes, including Formula 1 triple world champion Sebastian Vettel, living in the moment of their big challenge and eventual triumph.

The ad is a testimonial of the Red Bull athlete and artist‘s inspiring journey and it is set to the track ‘Outro‘ by French band M83.

The creative agency behind the campaign is and it is produced by Red Bull Media House Archives.

The Beverage is active on a social platform like Twitter and Facebook, where in Facebook - the social media network giant has 38,179,472 likes and 1,022,453 followers on Twitter.

The brand has various products like Red Bull Energy, Red Bull Sugarfree, Red Bull Cola, Red Bull Energy Shot, Red Bull Sugarfree Energy Shot, Red Bull Media House, Red Bull Signature Series, Red Bull Racing, Red Bull TV and The Red Bulletin.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_180049_800_x_800_pixel.jpg?itok=rS1g1fgR
L&K Saatchi & Saatchi wins integrated creative mandate of Embassy

Mumbai: Real estate company Embassy Group has roped in L&K Saatchi & Saatchi as its creative partner. The agency would begin its partnership with the real estate group by managing the integrated creative mandate for its premium residential portfolio Embassy Springs.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_164330_800_x_800_pixel.jpg?itok=jY-B7Ci_
ICICI Lombard names Sheena Kapoor as marketing, corporate communications & CSR head

Mumbai: Private general insurance company ICICI Lombard has named Sheena Kapoor as its new head - marketing, corporate communications and CSR.   In this role, Kapoor will focus on developing and strengthening corporate advertising and branding, customer-oriented awareness strategies, across all...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_145849_800_x_800_pixel.jpg?itok=MR2yWbUW
CredAvenue onboards Abhishek Mehrotra as its CHRO

Mumbai: Homegrown debt markets platform CredAvenue has announced the onboarding of Abhishek Mehrotra as chief human resource officer (CHRO). In this role, Mehrotra will be responsible for leading the company’s human resource function, thereby bolstering CredAvenue’s people culture while cultivating...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_163430_800_x_800_pixel.jpg?itok=uEHMopYC
Kiran Anthony, Mahesh Gharat step down as Ogilvy South CCOs

Mumbai: Ogilvy India (South) has announced changes in its creative leadership with chief creative officers (CCOs) Kiran Anthony and Mahesh Gharat having put in their papers and deciding to move on from the agency. Gharat will be moving into a full-time direction and Anthony will continue to lead Vi...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_123748_800_x_800_pixel.jpg?itok=83s9geEf
Amin Lakhani elevated as Mindshare CEO, Parthasarathy Mandayam is GroupM CSO

Mumbai: GroupM, the media investment group of WPP on Tuesday announced the appointment of Parthasarathy Mandayam (Maps) as GroupM South Asia's chief strategy officer (CSO) and Amin Lakhani, who is elevated to the role of Mindshare South Asia's chief executive officer (CEO), which was earlier led by...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_112826_800_x_800_pixel.jpg?itok=QObafYqr
Kumar Varun rants about WFH in Man Matters' #LetsTalkMan campaign

Mumbai: Work from home (WFH) was perhaps the most common outcome worldwide for offices amid a coronavirus-ridden world. We went from being paranoid about Covid-19 and its impact on health to normalising it. Now, with the world battling another wave of the pandemic, Man Matters - a digital health...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/madison.jpg?itok=vgHfFdaP
AdEx zoomed 37% in 2021 despite Covid second wave: Pitch Madison Report 2022

Mumbai: The total advertising expenditure (AdEx) in 2021 grew at an unprecedented 37 per cent to Rs 74,231 crore, despite the treacherous second Covid-19 wave, which crippled the economy and AdEx for almost three months of May, June and July for the second year running. This is according to the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/7up.jpg?itok=UmwhEAEI
Fido Dido comes up with 'fresh solutions' to everyday problems in 7UP's new TVC

Mumbai: Soft drink brand 7UP has launched a quirky campaign to ring in the new year, featuring its much-loved, curly-haired brand mascot Fido Dido in his trademark cheeky avatar. The central concept of the brand campaign, a part of its ‘Think Fresh’ series, is to address everyday curveballs through...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/timex.jpg?itok=RXjc4dkF
Timex celebrates its rich heritage with ‘Given for Generations’ campaign

Mumbai: Watchmakers Timex Group celebrates its rich heritage with the launch of a new campaign called ‘Given for Generations.’  Timex believes that every watch has a soul and it comes from a relentless pursuit of craftsmanship, quality and design. The brand has also democratised timekeeping by...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required