MUMBAI : Smartphone brand realme has announced Shraddha Kapoor as the Chief Lifestyle Officer for its UNI Smart AIoT product portfolio. The new brand ambassador, who has also charmed millions with her unconventional portrayals on-screen and unique personality, reflects the brand’s ‘Dare to Leap’ philosophy and "Tech Trendsetter" positioning.
realme vice president and realme India CEO Madhav Sheth said “As realme diversifies its portfolio with new innovations, we are excited to have on-board, none other than, Ms Shraddha Kapoor as our new brand ambassador for realme’s AIoT products. We are thrilled to partner with Shraddha in this exciting journey as her ability to strike a real chord with the masses and undeniable charm will cement realme’s tech trendsetter positioning among the target audience. From audio to wearable products, we will bring more surprises that win over scores of lifestyle and fitness enthusiasts in India. ”
Commenting on the collaboration, star-actor Shraddha Kapoor said, “I am excited to join the realme family, the fastest growing smartphone brand in India, to bring a stylish and smart lifestyle experience to more youth across the country. I’m sure our collaboration will bring more cool technologies and fun experiences.”
The realme Band, will also go on open sale from 12 noon, March 16 on Amazon.in, realme.com and across offline stores. Commenting on the newly launched realme Band, Akshay Ahuja, Category Leader, Personal Computing & Wearables of Amazon.in, said, "We are excited to partner with realme to bring the realme Band for our customers on Amazon.in. The band offers great features at a very attractive price point which will resonate well with customers across the country. With this partnership, we continue to build a strong portfolio in the wearables category offering vast selection, great value and an unparalleled shopping experience."
The realme Band comes with a 2.4cm (0.96”) large color screen, which is capable of displaying more than 65,000 colors and can display as much as 64 letters on one page. It comes with three stylish color strap options including black and green, providing more choices for young consumers to fit their fashion lifestyle. realme Band weighs only 20g and is made from light and environment-friendly polymer material.
The band has built-in high precision PPG optical heart rate sensor which accurately measures the real-time heart rate every 5 minutes, allowing the user to keep a close watch on his health. By tracking the movement and the heart rate, the band’s algorithm intelligently analyzes sleep quality and generates a report which helps the user know more about his sleeping pattern. realme Band supports 9 sport modes such as walking, running, yoga, and more, and features a dedicated Cricket Mode, which has been designed especially for India.
realme’s ‘Dare to Leap’ approach of constant innovation, product differentiation, and user orientation has helped the young brand set multiple industry benchmarks and firmly establish itself as a domain leader in the fastest time. As per Counterpoint reports, realme was the world’s fastest-growing smartphone brand in 2019 with 453 per cent growth on an annual basis, ranked no. 4 in India and no.7 globally.
