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RB launches nationwide #DisinfectToProtect awareness campaign

The public service message has been put together by McCann

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MUMBAI:  In order to raise awareness on disinfection to help fight germs, RB’s leading disinfectant brand Lizol has launched anationwide awareness campaign #DisinfectToProtect. The campaign focuses on educating people on the need for keeping surfaces clean and disinfected to help break the chain of infection.

RB Hygiene South Asia senior vice president and managing director Narasimhan Eswar said,“Post our pledge to donate one million litre of Lizol and Harpic to support the frontline workers and healthcare institutions across multiple Indian states, we are now looking to educate our consumers with the right information that will help them break the chain of infection.”

The campaign will comprise of several short-educational films all shot at home featuring prominent faces of the film industry including Kareena Kapoor Khan, Saif Ali Khan, Ganesh Venktataram and Nisha Venktataram, Twinkle Khanna, Ritesh Deshmukh & Genelia D’Souza urging people to stay at home and disinfect frequently used surfaces.

Lizol Public Service Message – Saif Ali Khan
Lizol public service message – Kareena Kapoor Khan

RB Hygiene South Asia CMO and marketing director Sukhleen Aneja added, “At this point in time, protection and precaution are key to fighting viruses. It has become extremely critical to maintain good hygiene at home by regular hand washing, disinfecting surfaces, maintaining social distancing etc. These are the only way to help break the chain of this deadly infection. With Lizol’s #DisinfectToProtect campaign we would like to raise awareness on the need for disinfecting not just floors but multiple surfaces like tabletops, kitchen counters, door handles etc. We hope that with this campaign we can do our bit in raising awareness and making the world cleaner and healthier.”

The public service message has been put together by McCann and inculcates necessary steps as has also been suggested by WHO on various platforms such as social distancing, hand washing and home disinfection.

Commenting on this McCann Worldgroup CEO and COO Prasoon Joshi said, “While we are strictly adhering to the stringent guidelines of staying at home, this public service message is our way of educating people on taking utmost care of their home and their loved ones by keeping surfaces clean and germ free.”

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